What are retained versus acquired app users really worth?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"04bbc7ff8d3f5725554906f37803bd02","s":"2cb4f41c8e8f4307"}
