What are retained versus acquired app users really worth?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1877ad835bbe8d2a6d71765b47d9c131","s":"574cfe6639ecbbf8"}
