What are retained versus acquired app users really worth?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"38802de2b3db32e5a9bce1a5d7eea018","s":"b1b08382ac6857a5"}
