What are retained versus acquired app users really worth?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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i3b73DZG+32gKzvE17E2jfVGK+YbyCGLQwMo\/db9bnGysXmWkNGORYoGn02+kBrynn+zkpVA8wLJ38TuCKBrNqTMeTlz\/FZFUOUt7RBbc\/wMoHddnuLMZnGVRIAfi6TG7+cf3cucwgw2w2Dw7QJZeVWk3bVrmjKAzrDbH0FVM3Ia720d4pYPxnyBkO3lpCHERgtjEz2Ew1ulwUKQn1aDChb9xy9RjqJPLiz3qbQgtGmaE7DzguWy0+0yICbIJ2LQ\/uR5OtwVYGsGwgGObk6\/h8zHZiQIH\/nX9cckb4qhqCKVmAi9JctaQ\/elhxNDhkQX0lS5hRmpcvfbUlFgvBk3zR8AdE8ASKw2YW5WqM8BVZBX1is6o3EYK\/el2mqwQDYaaTskRTMQKc5c2RDgBER26NzjyGQssgQz+KHtsnzSSOO7rxZ0be4470z5HVLU4Pc00LS5JUu\/WNcbjnWn8XCSMvVVf+OF3ndvuIkmpzc97iRYuzlpMIufS+qFeVasYcXYW4Q2qv7u\/ptle4Wlw83FnBs8rkjvInv17KzA\/3fdnvdT2Y9u3GC0YGFyeXYT2he\/WB\/88Drbo3b1uhEg0MFFrfvL\/5e4+drNwliioFqPPmPXNm60mB8Xi\/7tNL56yYl6J+A2nFik5dUlopT5Cvn6hhc8ralgrQp6entugYG6M4RVdFLJUcRRn5kRAW7cM8jl3SZ3G98yd3xUs6cS6TZQ7rJMOENSEz9096+E0pKqbu35jSvCgl4KXrmK8XC3DeSNmiv4j4uqytw2ewGU0TsM8TNZDww\/qRBZNvmYA3\/houLgwh\/uRXC90p43cuic66Ite1CGxl1jE5RsamNjBtgzTuOn\/pmDbAcj6cEUCt2vaaxUIyL2urAdR5BSdsdObQE+4QMQoi3cGn6AA1WneEya5jyre1TSQV91A2MBUr4SVcf4L04oEFxy0MlMIj5Qd+cIPiCy2mYjDFneZu4yNKmidPxlLoJe6wRFP2pEVTi6wGy7sPuAuUrLSWK2yFY214Q2yYSo2+mCYzGxYFtKVwPgcaFlTJ21kTCZYpvtx9r26And410vwNAq3zrMDu10u\/yZ3r9tbE2bzPiaIP0CfHstjFjS3LhUXg7zh76osi8DUWFrl6Qr69MZYpltKZkAG6Xxyt6iI91idRTBIXsPqTwoAD6yxJ0vsCQqUCdi4QOmZqCMh611IFqSgMQA7tH0iVJ9Gpji+gPLiEs08ZifmUBwLdGkDz5mBlFDmPBJ0H\/nFUtwNrA5gfmEW11olKlafdcJ1DKxXDfYenL1lpVERxplyA6vcIEKGUT6Q995f\/5W3lZyqpGFEhdE5G6Za3XB8EQ\/dgGo4H8BU3T0eRMc6IHGJtDnHt2ciC8tYZPy5Gni\/0GGvpnkj9sBqLEEXC5E303acohUaPIDFzI\/OHvd+LNLLuy8SZfCqx7Wxgxq3gpGn+g1tiTMm+5rHnJfRFJg\/L2\/AGPFSv\/IqbQu4qXKEe2pubH7Ki0HII1FCimIwjpT0ivj6QYzEj1GSLVkBvWHl+UQuRGAuaF6MZdobEOXJaXGuuWxYil5ujvjJzSCy0pFJCE0IZXjyR066pw6BROTOF2H+9J3r5WfopAszeVVZK0xW5dsbIuAWnknwLPZ3Dsgf9hakAM+jNH3HXJiJzAfMKrS24FzppBCiQyCUpp9\/Z9yhTgpy5MD+xlopFnYGFnOoQiXj1ssftazAOfnrvq6BqpE57E6q3EsNbtAtuoOiwhchJbm\/bJ1RChZGMeweTOW400KOg6TPcaCXKopDrcsNUVj9V225V1dxGyhv2VmNjyZ\/BBEFunFnN5oINm6ZXhxj9hJfJRc9i6dcTBWr8EqOYnjP+ul21fFXVfxw9GihWhigmYHhGIOKyDS9r2vxTLxBburv6LMCdtPm8M3m+nAJZ2N4c7qGaMrNDk2G8x+OBlHXvP5dEpJNrv3MHAsJFjOlKoLGYJAavgW7lwM\/23KQ5lJYUiq7bC+JYC4mCmfHfFa3bqJxT4igbjaCgZACiOvMUOgDNFpjxqSjSw\/b3dhAHrL\/nIzK+wSmW1vUknFa65BY52WKScGK1lhWGbgeh2E7jIQ4OnXkDg26W7dwWsOstklQct7Hr\/9fqqJJIniFcOpEWn11K53CUG3vkJHkG0ZR2YeW4TAvGhwsNhO+F3Pcy1R7sMpuwQEkZ\/WgtHlS9RKQ7D8wIe0vc3wJ8oAlqIfX2MfEnLoEeTPf2FkQSb5r3IwlIadmDSM1Ouw0vkD4QcFaS\/+nooStaX6zqZF+LALe8XJXNXEBBcbbmkSclCth9BLnHPW+eNer4xpjiHFgy2qytu+eNPvUvR\/vQCm950P\/lNayXCJ4Uc+YqgorI\/vls3ZCb1mbzEcV5KKw+muABpNmxErW1Ixg32HNZxjW6dVs+143KkB88VtOwgbrp7ctJ38UXN+M1xPV22fG1LnQEXW7mqi7l9z00zAehgw7wvN+jigNj808braVf37Sdgh5HU33Vt\/nXOIRM+cu4M2RshuaLebOqSID8jvoyLrBYuBup2XB9ay3Mm6ZeujaytGfXN1jJJTSPZ2SsxCDSN+KLzHYi6eVcrahO7VLSSRXvVmoQ5hVHz5WErQBIK2lUzoRNGlWRCQ1i6arWmtAk\/4VTZ6zntXjGtqbSLh3ZG2KBdSjDsAHvvl5YR9u57GfU9QsR7hVPL99O5AqKQ8bcGbwTCEnWz7V46TwWVxNI3MXErbLFoXAUITWJG3P23aBzzstlOlfQ3CGkbHYvDDybNcFJmQ3d\/\/tNnSPEsD6o2zpeqjWOpDkxLryiAuggEIONkh+sRIyJ\/w5\/ZKZ7TVJ0X2LROVvCbiNGJUIknh+tgpDAkERPw9GUJEfTKU2PxDQqvfIZEiSqnWB0q26w5zXTaJnM9l7f52\/PCjphVS4WpBbEtn95nkXcbLafsDVK6U2vukXSeS5zg9ns7+dmwU6BZlqpjJtf5qXy1hDR8RcWLlu4GMY3zwiM+LlQcTISKXCSJHXpzi9nxxmZUeoQGIt5sRzfy8J5hvaelAJtvigARavwPKhUCgROwclE0eTiGiehWhe7c1Y43Aa0CLWBukX+apZgSWsADU\/lS2fm3aodU6WPlPdSGLijNYSnTCe944Uc+HUUXr6a11kpfq8+q4UMqbpCL8zFYLLalwcve2yy18q7rAwWSV\/YwP+nV\/oVl31HrX1tE6DOITLmA8uFHeQNZ4B9KVWN5EShEkoOBG1QnCiiKWZD1PM3wq\/Fg4ljPiiDsUjt2PygC2\/+0oyIyIe7TQrexMF4udVo8e4SxQygSST60+c5OTBCucPrn2x0Z2P2hJQZOuaDA+gfWRclXYj\/wkoJTeEScjeOtv8qwamDPGPim6Z7\/HyyZauvAOkQu7ZpnrSnlLrwIFEGyyhsvwCeXGNUZzHgejP5688oyfJpQMGU7KHF8EPjvV6hmWwmqXYH+wVd8GLRWiAh0gJ6hqBnvU28OJsqk35K74KQ0YgjreYIFYdd90H9CIQbkRYnKrhxBL+BrwNwpKN5IEiRPOW53bMe\/tTgjOb7kUBSXJKlFk3P\/PiXyQKXO7oTwfhdY2LJ2I01iiiPjE6Gwgf9k6CyU1vWVWCpNIEuA77Iux\/dthoPy7j+EST0hjZlBBYUsEvLyj20FKph7RveO4XeCXYnzlVnNyAhiHbTlXeRr0IeRIT1A5VC0USoa8Uk\/nCW8KNo2Xg2B1EVhe0=","iv":"e2655bb083bd55719dfa882278ba0e81","s":"f628f4e0ae7e6c51"}
