Safia A. Anand is counsel at Olshan Frome Wolosky
What brands, advertisers and influencers can learn from #FyreFestival
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"b3b7788ed31bce5f92dfff08198e1214","s":"220e2e86406de55c"}