What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"b27e74b5b17e7014bc2fefe6b7246ddf","s":"47f92c752d368076"}
Safia A. Anand is counsel at Olshan Frome Wolosky