What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"e78b73fe455df5c61bb8877dbaf50be6","s":"3315d6c1b339b9f9"}
Safia A. Anand is counsel at Olshan Frome Wolosky