What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"ef2497834a4f7e4782de5d488734166c","s":"30e13d244e7bdf1c"}
Safia A. Anand is counsel at Olshan Frome Wolosky