What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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bxl9OhLcrAX0kdhlKXENyhdQEEUf9VBGBsA5DmzXWTmvRlCJdQBRYI\/3fXnY5Fk1duW9QTpYRCqXEcbdS6BHmXI9OZLVTQ7BfL4iaVE0yDT4OtOVbTMqZDHu41qQgc54hEVLwkuHT2daYqInYXWHb4xwVEBk8nS5+3TsfXB9g\/KGfGvCfPKp6inbBxyjn3khtCMFxhMJMa67DHyDrukHEC1+LB3d1x3V03WVMXHVGkml2HSRUiMkwHVe12TFb\/4h5X3gmQhyhcCKnK8RQNOG4bR+Hk4H4guyh39YU+vOUBrSi0SdYm3Q2rWZv34gfnFlVPIifH2MWB3+OEw2O5Zo3zmwnoBFRiGc1AVCPiFwIcpaBFmqjxHHJu6NAXuq3nZmcYyCGjCAkGYkePhKeUuvekgYMV4KC8yDzLdRhI5CrKrk3BFvclXvFyw86k4s4f7ZsGNFMkQFwhS\/KdmG3KdSVGZ1Q\/7MhZEy21C8THDeaxjJhLGYcquP6XmdAR0Dz86nPRuJB5tkgqwMJPOq6sHZ48cWVkBBTv8rwFEmtFhA\/EQ4gU3ksfuKvc8VQejJa3Mrej6ujI9XE+WYDKdL1FSeUqwpoeQjOK1EqdqvpqVJ5rp4dC88Nk2GSkKDC91GPrXNncymhN7PTLrflV1M\/1Qo7HBvXJSYbwG6l9lw7Y1\/txLAMVA1oGQt3jmdKueDYTUUr2cvVlaK2GTDcjEMDkE4kuydJzpqyw3I5RBd9\/DvJU+iqtwEdIxUiFBLxobEeD+YqHj9CrbRYiklE1BhT0bCObFheRT4Hdws7KoloFnjFBMoXrVWnyy2cLahGo26q4GXgBhzuz3hHPH4hCHvEB\/8oQVmyfPJs53j+LEhGcscpgNLMpsLIJphNUb+8bcDlxAKXyhxTEBnqVHY2FT4h\/3mxeJk8JdcKI90C6MDsasuUbEeQqb5ur8\/NKkaGWXhToaGaRfzT\/CB23QQLTrNH6ZBwPW0d3sTSVyOHq6Ia9yd83kBw61Ca+HGSHBCG0dG3ZtqlhAOxl70DL1FzEwtxiyUG4pahuO8B0xB5rxdhoiR3zYh6Ta1Wfp1eTYoQg44bXHKD+4\/bf5esrltFg8mBKyqMMyPAlaSyIXXU+mK6HeEgwTqKriE5sJWK4lvBOccJyaLuGAOUBOkAUBOEegyoMxPadikoXFxZiN0itdxKvgrcgT\/r1nqZP3DPm0ARFUz2y7DQuqu9H5fT5q4lPdoYaVN+ULzCDs0X6D7u+9Pu78iJZ8mxf43tzaN6N5jIqI0E4DQ6t5PBWjpOLQ9o4EbgdcEmxc\/hsZte7OGd9xVhcs6YDhzfPY5qCi3vGmrHTSZ7kW8UQlBTnqToSJDcViBUUST7vCXWrOKvpkPpq7nvrcy7KkSCqIrDGkmXvAoy2F+Cl7mhN5l351LcMwh4lXDjAgl8QNs+xtZ16FQ34VFLHAja7dRAEPFtjbsm0OXtxDBcKrTiZaf+UBuBpqzXBM72k1yHXqMuJv0p0CBMxdj\/m+8Cn4qKJFUD5y\/2rA1D8zeSOMpUM+53eV7nISk8VBQ442iqxWPiW4MQPQsEnvCQKqfu9zhRg44t9KfxLHlgi+u8BRsJlSDkq43LfWHiHP0rVblQULbX648tu0jZl6IxLXgh2qF2nKJf7EqEHpRNUqn89WHKEz9IRkJr5rQw\/da0UYvm+5QikJyTkQA02AMGAbePaFrNXMe7oGs6Y7s9UakWK2mRqY9CBdJcXd3OYqCTQxb32h1qUlVmA43pgF\/RbzfFEWFLyyWFy3Ma5dD8Au0RSg5PYtXhkOjzhx9zyH4YH0vbkDCW9OkZ29BFIHxsHKFAEOH8V+I2vSzd2Iqt6UVRgIzOU0tQcOH4sNFni\/qNERFoWsiXSLvsZvfdkZYwgZbQn+nAv3ERLfAjtEmN8vsmQZF3J7vIoTUS6p1jLNhWhaFn0Jyz\/nk6my3LRtOlX7ZK1Bs8dqTZq3\/sreKMo+FflHnJMq+HtAr0Jl2\/OlIIFl2gsP\/qmjRa6dNAnZAxbhfRUoQlxmlSrFaHFWmjfMs907Bwrw38u8iBMsY66MRgZINYAEhLw+qtVv9kLunC3uwvLSccoMC2h2nVAtK3gT5YFVFJXobNyE23O65IFfX8Is6KzUVQIHfpjWZ0waV6S+HNCBvmhUfi0+2nCOjx\/fDyTqq1Sm8rECp0xYptZ5xBzQB2FM9nagAcR02bgr+V9coj8XpfRARTzFYY3B6x680hQZSc5qDt17UFzz2aAw22nNC61r+peT2xg12UGv4mbvCkwxDknXZog1YoXc+YRCwLwAZVw7MXis5RZjQLLhdIpRvk5CKFKyQznleh+dFK0OwMnvD5FjX0pD6CO9Kl9fJ6Abgmyr2pxtorBiX+qRC7JW9O4x3oVCs+ziOdwVXohaH4uW4ObtYC+sr4G4tKeAcrM2c7k+e\/OJimxogHBn4Tye5PwOaiNXKOIehK2Btx761f8RHGLPO364SFwnj8XuTQheVnrvxTYGDMga\/NCCflIzYhifMSZn+vHyQ3ImC3pjVr\/04G5ZS4D3FZ86oG+dE67\/T3iXw02+QHxAAPuu7EZHA1+kpfKIxdXrPMHd7PkBsC5FLcAOJuWACUl6bgGtiMUTZI8PFnVs5DJjIuBTWPdMuOdM3Ursk0RqtZCzZjj5Na1Bcvuxic7802xiyNjPbKDhDl4tKzTdyFJ3aWs1n9Fh7RK+Mxe3Nuk0bR8JmTFBMuJzLqr03xmRDVtaNVE+JLILNLwxGOX1VLaJFb1vs6eMwMdE3bO4WNhFQsl88Q8Vk9PeqknvAZsPit7SaFcf6NBrxNinNmo1h9GdCFMx3oS5SVh6e\/hGTxCEZxtp1rVo3TcOaV1CEBdwNkp3rwTcW1LJU4+9oAQnCK5vEmVtmc\/iwf1YXed8\/zLtKiZWbJFHA9UmGYbB7VotoIv\/Lq5fsdENqG+e6dhBFHk33ERyEG7BsoUToZKY5EPaBKmpNdOEazxtmq6IMn1ZcnbK0pLVw+tNPOtIOrIg3AgLjXSHHDd8bpf9Qb4SRhfNLddwoUqsyarplRAFth7imS27HliUM5dT1uS4o1ljVmGCkrZPh5Xw\/NInkiLzhoWHMgV8by7c19HDSIxWUrlFBW1SsPaKCgEljCysOwtKXpSOnDDpOVZTpFhNZUblQ5Khsu0RWXJAxTcUBPwga1JlRKGXaYJb5X4UApT45jmTHbOIdXyHTgs9SDMyCsYM8hBZvNV4VKs93qGT3h\/ERJbuR0ZrNx\/qHVh\/iezN3\/MsXChRF+EIbSPWBGZpzVkOkA7QZdqJwcwYh7q9ZQzVS0+k1ndOCDvtXmsNX7LcAAbF158UoV3mS6oN9cN1T7vfzYmM7jaTTUwrf\/uWK8QSDYeTipzV1KC4MzYCsT8+tLpi\/TAKJOdxsAaEC9HL56H1fZbuC572pKKth2xYtfJo6YJJpYGcmhBD6ni\/KevyWRtJaRgghXj6v1UC\/maFtmet7Wdco3S+xU3C8EdOvBEkf8XJxVAHYI0Npt7rw1+mB1GsfT6InjeN8a4jdGS+C\/XukcdsdQMWxIyIAGJ9UG9jiU1qaEWZrI7BktinMRwcJeawf1PIn3DcqzcIan+3rYBrUM9hmf36Cii+hdSO\/SKuvZJiCGZZmsZ0aO\/AuuRqdWKItxxZGAIkbiZmCpIz\/9fbgJRBxoJ8eG2d36WTWrEOzeQCDM215SC5Vt+DKS0AxKVnazXfjMK\/Qi2qRtaN7iKaUJWVHkD3VgAbBtO+5kW32saBxafh3gO3OKhF9fb0hI3rCytTNxTP7Ft7e5YFGZTXoOLaEYRovCUrltBlL2a3bdRPn9XjwQEnSMxPThrwkoinCeIRO4TQ2XbFGUX6fSA+xik8uZhB7ZgX9fZ721VuocEUQ\/Xc5GhxKFyArT9qN+fHvyBiMJqUWaNDUEocIcBy1o6n1GK+Itk7HSztKQ8OuoINFLAaFKpzGtQV2PiFdgTBrB0h3O5kILQLjv71e1x4gEUpvoapijD+mOfpiCZwtZiyS7ZAgt5yPdg3WyJN3osoQNgShZZ5QgB2M1yrC5QuUXnPLeSrmv\/gG4r85JW8ebo7nXMyNlSDHSFjI3NhDhjOwvg1Bkyusm2a6pvdPbiVscaw1Y1nUJlZyJPl1ysSh9ZtJpNunPp2VRWBL3lM5VSGPtPKKUJsSLPji73CWl94J0200B4S1KIP94i+AYsFe9pPDrtRl3X+54QZ5UaeVtddfdzFNT3+kLGueFeIT2wQlgLPEbf\/UjE0uR0X02OxAsG1mOsMpAtcI=","iv":"7e4c10af85c7130bf2647816f90d2ee4","s":"a3bab4421ce09407"}
Safia A. Anand is counsel at Olshan Frome Wolosky