What brands, advertisers and influencers can learn from #FyreFestival
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"fbdc1e9b0783ca6130fc8a5ae0803aa8","s":"0b173b12b082acdf"}