What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"cff4485176000abd69bef14c8349fd9f","s":"551800dc6936053c"}
Safia A. Anand is counsel at Olshan Frome Wolosky