What brands, advertisers and influencers can learn from #FyreFestival
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"be1f851770abbe9326f062fe96e6bb33","s":"6221d68c1992b7ea"}
Safia A. Anand is counsel at Olshan Frome Wolosky