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What brands can learn from Bottega Veneta’s reinvention

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen Z shoppers. Did it work? Image courtesy of Bottega Veneta/Tyrone Lebon

 

By Daniel Langer