Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
What brands should know about Pokémon GO
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"888fdd55f25fda3c87575a7ba07a5272","s":"fcdb7c32d40837d7"}