Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
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","iv":"4f7c96ad87e0d3be98c1b11e8e6d9228","s":"59f16f8631611b07"}