Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
{"ct":"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","iv":"0126e3ffa3c0e681a2f7720ac0cd6819","s":"64554561c176a892"}