Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
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","iv":"dd7bd3633c1f7c1324d2a4627e071a26","s":"07da3338d81d5ff6"}