Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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ot2VS9zRXVDDLnQKTSpeYvuT1CBB1BVidHqVfOD5Z3kNH4Gm53I0UtI2YNmMN2x0kokk6wu9H99qnAfkR6e6SFFkhiyhzzAz\/CA5VS6W2+qwPq7oXAeJyb2dzy8rEFY9QrPH6yJKYEDJk+0n1ldpHckWX5CNIawwpxzUtvCz5kZl1RZHZuQDCE\/88KBJ3Jv8qD69+cAVLFH6J\/psto7\/4TPKsodRYWkbpjkHRnDiPd5ahzcbzdG66Xd8Gy7uDMrO5hXJUFdO0x4EKpJ3xrRMnFlYM6PMOI7YNEqirgfC0LTriGrtBizQCgxBFzdtEhP1IDqAPMutYkHNpHBJRGESHb3Y6puiw\/W4ciT2W4Hba2NJdP3XK9RF72+UzonWztC8nZjO65RHw6Q5iqnVJrxMW\/rtuGhwASv\/83tC9jyYDGaCK9lkFBFSXgfvvGaq8pt8aLHuzhVJtmdECwItgv8cv3BUubqkWiKk71U5993xsL0ELJJSvTU930A8jIQMMATt0vsaRNs9xQB2Iwx6zYRdETEIIuCaI7sq8eSjYtQEH3TdoTNmNPwBGsDiaoB11uvz3YAEuX1dd1vimwILPt28bTwkVZJYnDKCwB3rCSoPS45V4DN6Yqr7HWUgqOBXjnkEVpVvgHl\/t3zQXFja5VG5iUvnnegxa5fzGcrOjJNX4iFg5rPYSW3S6\/E6Lhtp1o9tlEqrp8hvg9VR4PKiUuwpFBVzULb8upf0\/ab6vGNCI5RxRnh6bowleeQKM6V2msmEGZchupxblT4Elwu16YultTnAm6vD1wPLFcMeORFUG+hi9N6xuU3k\/\/dXR5qsHk+\/G4UBQs5v1Ygn94c05Zh7oLQRaTi0L4QA3EHWtU3OD3Yt2asbhigS8QnTNKWJTyclLMBd0+agFnDd4tppoaDGthTVhhvE4W4C0cDgbAt8HHdP\/073scdxSa0i5eQlDE9CD3SXvet\/6Lj6upjJMz6CPdYW\/YadS04qLQ5V\/NmUC3FjGUm+ayFupJgC7gvsMzphceZ1WXhqlIA30SquVs9RKU6sGVJCAcwJKF3MJFulqWpmkKMHBgd6TniCkmDegj4UPXudttXDkTgjj3iqCZm75k1aLaaLJTAArle+zCZhuO6xr\/simO8vXK1pKEDCj1dSOhCpONAFyqp60HK6cgGL7Wi9gyJob5QrXdkr4v8aRv305dLpwkRIrIjOp9YJNjlE81Yd1pRgMdpvDM6e\/TgoSmOs4RkjeoqIKQKzkgNHIpY4K8ponE3LlAnvDNMYSbklalnvrsDQhAT48D3ySwIoWQaR+c+IJv+zPAeawHwPa7wVz6+U2e4ec8xHTdkirmGr2jKo12WeEk+ngje4TA\/n583cw18FDS6crV6lN1QcxjW+sqeZpHRqCR7fZFiUand8wzFzoXrXYfkeIqcruB5DLpLMGr3qJ19x0RCR9DUdTXQUc+k9mmGKTU7jmvPv31N4wBy2w0qCcijLQSP+9\/yvSStpQ+UZ1RpQfmziE2Z\/kfUrM1Ub31CX4jMp10PDZbAr4YltPqO\/t2ySV5Tnqtv27IdUrYb0Z+tGcbten74sibYzsQkMPoSzgbXBw9ror6ZYhK1FlClF7A93KaFPMsW6XcU8t9GRe5Ylnt+9\/rssAOShGZejzTcd3z9LPULujaeARGB5psp+38g0Po2ZFYJJ67ohvfCWXvKgmk6r+dJcAgQHl5iMD7zgP79mORm7qoRYW2aVhzKh0pvQrkvlDad6fqPcMQf9yBZuenB\/SLbUVVkerH7JxlKcfqKdG+14htghWEto0Jm4YEvsRyZXTzTiNMblC0axTikyuf\/R5RRYmIHy2YZIUoXFCfuYNQRWYi5Nf11zciWjBgZAKPdkJVBbUcSl1rf5lXYobZ9d2vTBVzm0PKurpN66ddSSOACWaBVGOf9OQ5y4V90XTH9wmqWxItPBVi20gFkozBHvoxAGk4FQMqMmzcuYMidePyJyfAprc00527h9OoVQr7EQitzTf4Avg2QPJn2XlncACaZNBadR8IDVozMF7IgqqFrYAhXXzYhnajg\/NhN0c4dTRxcSA2g7+f3TiZT9CvD742+6iKzLQv72ChCgk0ALa+4XPbtWzkKlSj7sFKisJdCs72Q1fcXEzCQIKZaIXtOTzbuk0Bg90f8SwBxaOc\/+Aqfww85g0TDKvzQVOj084IJn55onHemSPJpYmciMyufHx137GZNxtojsO5rodFlPnC8EyH0XtgKVcLTkHTtWc9Gnr74Ir3SN8ej\/7QugrfjCGT7owf60UIE0ACOv831EAZ+MiIMOWzFuL4hYuPYTHAIIvhhRoYLXlKdR5FFspeNwsiWqT9LqN+cKIFZtJItwYCgrRqObM0s\/AUlKV5XsCuBUqIDe871bjcs5R9pJ4BHE9Hv7EDYmVsH7p3THc3paJOcHVZJ0Kmvi1Cq6tSjDGyA+QsTMUN2w5vrpvGEoszm\/DJMIQNWmfCHBL4wSMq9iETVKfFScl2zwCWXRo43VzP5CSWXXQ2FwAPxv1QsPeqUXAP9JoeMbUlXYpqjxwQjmiX8oK08wLWbSzbzc0\/ixGnl5KI6\/vIPRCE+hV19MblYoDqCTrsrJ0Mchn7AdG2kOkzhCmbwvDRiI\/guoEf7YONy11B6MqnEdZNmWV9ZKS7hYkgNb\/AOuhEMV2iwXMf2g63d33jH18vWlaBvNlI6ha9XMsOn3AYqEWRVQwBMPhXEQg081XDgdINfg7xaeagmCcgUZiYkBUxEkBKjL7ZQZPatghkLWIudDswO3URcL2aJ5iEX5+Gau85uKKVir+xoJD9ljAHeV3XuU5mRwD0cb03HYlFZ1nfEDM2Ysfjpc\/VHJluWtUVvbJD04lnNy8um25\/BmnvIpYCfrUQ5tns2rdrapAKbD\/llB5StTdKWjI1B54VL6NPA5K4xPhPWoiLr06F9UTbtpVcUvucus3EZx3bS39mbhD0yO5IMDHDbkxnBTCkbpeu3gxDGzmMVWwb\/GLULQa7darY0DGKkUHxnyfKpWxaf7RNHIQ86+Va1jNE8h2nJDiu46zs0VnfrWWaNo3lhKTnyHsj\/BrQSglYWRzNLK+9XfbLmqVLo80AHBaxvN5HP\/M91BGMBZhKWqeY63zRJl\/Qcs7gWBCyqvp5lZxkgEYgF\/m7z4YgWzWap\/pL7FXsK1DMu3ab39kFy2RqkAvfklkpvcvIfcqG1ZDUTQ1OI10RloPnqDsiB+kqOWb7pSGfejnEsyMLG7FBM4gjwH6Rn4vJNSCKCoAE43nh9zR8meNhCnTJQq6HNEEwug4pDu0XjW2Uf56zNTI3j8zyDMn\/FNDwrT3NPFEv1V0NnwTnoD2kCc0HOnvd5TQbSqXR4YB2gANEns1CsPps4wmorBl7jJS+2Znf00skBsgru7JhMCEJetfIoYBnwjKZozBrCEnpA43UAv6DKTXkYOKLMsngTGw7Na9GpIRW\/94BSQt8JbyZ25CvVvu2YrBkFR3+L+K1LBmLVmnqF6o\/ExOREfcQZ7x3t6xnieBci6LRdxWegErFL4tnU0CyUoLelTCfFhbDc\/CGUzModIbNkhd3ZLDK27K+zQWXcKJrDk\/A\/ijmqmoDKorAqVwLaCJRYL6oKQrs4VHs5R0ebTNuXetXEGMK6CiruPj8wMk9PnFdiXlTRbJ90+jvd0Tx7xuqdLXvViGkl83AA6J4BxpvvMIYcMVpk9PBjgQ4Ua4B9+jtxf7cex7sZTsygVr2LJB7N5O4G4txw6wYa+oQms2LOxs1+cGXW0DUuN+zCVGxjRoM\/BuztvrFLRtmO5BpjrSu0RRf+vn\/3mKUj1n\/GuI0X7xenEZu9qAnuoQ0bMoujkBEANo\/A8sfsthC6m14AuRmgVHbytrPWYkOJTpLyRXGNmLNQjfSaCgatdx2BCX3xRA\/UImP1p2PmFulZvLQMjDOLhu4ke7IcQ5mYelj+LggqO+tvmbyfs+vZft+ATbgIq4N4u7pG6ypq+vMgoEIsVjCu9O\/Qncnm\/5mmOaBRyxI+msUDgtdip3g4NpxukjzZKuQOmwJ0Wq\/xMuqMYzpqOgC\/28y3MPUTMxOK1AuteZvrzn0iYXtjFSNqfzgIN13XSwh\/TBGpqu3h0SsKWjD+tKw6snO\/ta5Lw3j3omMQz25wSeiO+X80cwik3CVWpFJF2bveJnYwhWYUlVGylpW4KQs3E+gZfZSi1BYXUjJOAxWeCj1VzhkItj99C7DqCOfxkC3Hm\/3oHPdOuvPw039q6agtT0AMsFGVSY\/sDE4ae6c25YgwyuObqn7Nvc+IMJOC1rvnloRDquz7BFv7kagXqiAqnIJBLrSaN3jT+EzAM99B7oEDOK9aNJsFOlNIUekkSFNGQV8WCVwMi7PSi6J3OSX44zV6v9Tl6ZHLtq5QZzAFKxH9a9ULjkTuKjYheVKOubtR4L9KJ7ZOD15nry1Ns6915olkqIiFsRCvvbxqAlCl2qRJb2EwUmxP70AMMIvJ6JmkBZO0N65DX7Vs1gEHoK9undftk+l3ndTzF0FxR4xW+6FoAENjy0WDW7aJLrRGVQJhTYBfCIGn8dKC+HZCEPdLbFORri5PkSRN2\/0N\/Zb\/x6pHnwkg8WzPej5NVLqFSm7FdmjTTEfo\/QENQujjHTbsQUBXC9pWRExKH5h9e9zi5+8z+soeWtALWIrexcyPBPxCqpGvvwkdvKb0nIEI24sh0y8JfuY3ik1rhNngr9rScc9pmMiCKJwxGSAp7cKN9dszml62JAI\/nCH6T6teloJMRkgzmbo\/BmzmiuWphS7trwHrVkDv7kDaLY6Ue+bGRMAw8K05duxWLXWdM\/luImC+vZMBSU\/q5iyWmKvW\/544EwLTGZZ9VNrHXyZteEDOuj6tB+W5Z95Hv5tE8Yb+ImhtwBlQp05+2uI1rwjcckkOEuBl8kmnUHIyDiVVwESPpO7yhPaX5LwPI5WdTZxB+tyxHhlwP3ppVFnR7+jz0y0ke0PNgiysJcuXSVrTPgcNuNtpgW5THuh\/kslFlIM2P\/nSKa3+E7Wp2I6sxN0xOM7j4tt7b3BHKEJEXXEmWMVPFgX8ZBEUCvzSCc5ZoudiJasuFxD+dOOaTjwKYmVYQz1e1QCci47cYJMYxcmp\/ELocYxf3dmE8yH6u8DesWg8qAV7rKyRzddp8KxKcmKeaaWVM85KKZPHzuIjfEl0aTXGoz0SwkJs7lXl7GADpe\/Rl\/HJT0qGu+7j1wkmNFGdJk5AFg6dr5v\/P9gIL\/U0NjmQDJo3aZ7VCrm+TNODfxNFuLIXeF8p6w9jL5ugY1Ttn+Lod7ocZsafk+xbR7ZSxcx0tvUxLrMyFu1lVshmSr439ptTydNdfbnRbdOTwTr8jRBykGLSojO6jAoHoiZA64U8aMxFka\/xQnsyZmp9z5mnGixgCuRUWFPESKORIqcHSdbA4zEE6HkJtA+77RC4Xq4H+SdDlupp\/vVbFihX9TqbCCrSStKfVQVO+TEurQRZUDxwsD0gYhkSVi8Dhik3KQmJUtCJ5Gg2g4S2wdcj+d5jF3apwVjEReGygIJxKdvY6yZIYplfwCGu8\/83u7\/R9yhsBSop9AmGLvdkK4cBL9pamma5ZR1vPWRJLTHJHdnf1W7e0kRn78oi87I0gS8p3O0byw1uShxYHjO7wX4bvFOP\/IRcmwlSVzlrg7oYNQY+Riu9RxrYeJ9dN3r8gblh2ejYDIjiQA63CPuExvNz\/oiC9MfcE2XxGmzFBykHoMQ==","iv":"2a4efe62cc44d76b6650590d091d145b","s":"2c2b7e08b698bf83"}