Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"ecab0d6283e35a2aba00d44a17cda010","s":"d5b3ed8fddab4cac"}