Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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rGqfAKeJ4cQUe0vjj\/9pG7sra4T8u2XMPcTRhcFlaBOrDM8qSOWXAV+j4LiYwqwRWdmk6zyO\/sKFHdQtb8MpDrK0b6yJeBx6XWDaPeAFZxg3m+urPJvRy6LUBU8MYLzM8yzovtfzUCNuDshqslHMjWJmbku60zdNgiQu2eox6L6Y0DxcxI8L9AEx7hP5D9Uf0v8E3OZBWGNylAn8gcq8XCufclEJfaKISKll9Ez6O6NqE3C21scn7ho9lCC1DmDTS\/O4Gk1j+38q3z\/122PJhrB8Jdsbxw7MfFYohZr0BaR49cFlkDvsI+9zaa2NLmRDxETg1EBDeYUYiHw2J1K38tWmc9DAA3wUiSgIYctQYUcFPRLiCaCodjvZ5dkFtkG7D5zc9JoIxC27FvUKmTGpZenOdg5NlSX\/58wiKII0s5vPbQctkmRsrD9XTqil31kynhOXT\/yR7tu7\/ac7Ttf4+TKePsGF1\/3UsurtxsMjRyrTcTSENfpCEQAeWEcEnwH3\/tIauH06FsnXzXDQJUk7d8wPTZCQwRFTvo2c2rcica5V+gyrl57QY9L9VHqN6KRqDjhkJwJAA7Vv5W59BW07jwxBQMpJkxY2cqLxHBXpqWy0clUYcWFOIxDRVo\/O0CtbkrC7VwW\/7Q+PbqDSQgq3YfN7+6Td7Ol9gHfG\/tKHWYOGKtDy45QxbBJNo6pkIdTtWpu+zzbVU0o6E+Ma5mquXvlT5b9M2okf98aR41tpSxvtTi3lshjradr3vQV+iAhoiiyDmz1EPut5RPI1MnBclzdzyrgFaJ6krAE1Civo\/bpiS3u5JcfuEQG9hsq7eUONM7pBvZRZFyHpzm1TQWfZBJT3ejF1i9Z4u\/xfQBz7+LZ8ETxhEaH2Elm64o1yIsfvc1f5GxHwtr5PYbU9SQl4xonwcUQ5F0QiFSlSPhwEWsYEwAXjbfpr997pWEXbZL9+bJ5xX+H4oxo\/WCUk0zBto\/z0JxKCrprG4o2sutbx02hHBdeKMkvpRs7z7vc+mayWRn6fP5AHZi5kJQ9W5iyifXuWyUATJN2N4GxdSOJnMV\/rmI3bo78a6vw7p+S2s+SWekp6OtCbbGFBkTBX1yFnb7YsJD88RyIXV1Ml7cwD6lA50wO9Mt0iphGRH2oZinxEf84RSvw3h0aJWU5VSlj2DKc\/VLX\/w4pe9G6VcsnceABpekiUp2LmMp84klGzhRncaKw2N5Nioy1jaOwfAIig\/Vsx7pV9OcCRBUZBZFzsgve+SubVC09OHT6oxVajcGY\/tAW3Vm3YJ1DZDu1B1B30SBGvUj\/CzAYSJYTlT1B3kAdXDQiSnoLDfAryVMxyB8zCVe+qu7F39O1l\/zLoDkiMy\/okdn5Nje1L1fJGmoKLisoQ2L7DoIqUxXkfGjQuKidQgM4CqGvFTTkFK7o72lMGjUDr4x1mjvPmd2Lr6pOEdCmip6YsRosaX6qd5iaFjNWkcQcYYcIwXGsBmon8d\/3jIqnbvK6LTSqN9xLs81ngdilED61tNCMZF9AZtp5jz98JNi9CLh8lcaEhWj\/Ye9\/HAZU7yjFHQZitMx+X13bup+4TzVojTuALdDT5EGhmnse7NK9NMKhct4cECmaBIt6zguf8xOfbT0PquiXTQ5poXHwN7qI2Jpl+Xu\/w6iOflaDBcwUhkt0AbQYadw1lZxBe9AcXe\/01f5+LfymyeUZW0HzlY51X1ODJvJYCdUrQuM1wTUVgue7MgRIH3K1oDhPdGEZ3uHZbtEWOXOoFDGRfUHx1Uof9dZuSZh30jgj4NXCPeUOn3dHNto0VDyie4XD01Ai0+FO77sJidp+bkQRbCy+aIrfH1ktBa9x9UW+OlCK3gsGlTJ5OYS9Q+uW8XwdSYBk++ZI5jgJF3A5eAInMLaeHq8+KDWBa2zGYAhPPFPldqU\/PWh5Uyj9n9NZGreHjvCY+mkUuqHLXwhB+WO3cn7o8d0R4OthylVPlXpcoUulbxo+O5KmsAxEnpjLMuq\/nFyT5bkl6O9HwB26AfBdun3DXcATlr5GvFWdb36PmWLPR6qfjkv9+ljlRdTZ9dwgWqgOCjlxSUSNJE4HddCj9xb0evEWknpLYlx+II+sZq4wWx+DbjWNbl5s9U6b24WAWFfuXX++Jd70npoBQHms9Hsg77w6Uh4D8+CNc+5OI0RQCrTmBUx+02CnzqHiQZTE+VpHKgiq\/GUZ2NY8BJkrTkoVlHsHKSAbUZtqWzltuYpw+dQyGO2LZVoKpgzk5jISSuZdfRzvmfRejOPrzFTgAVGMzzV4tvPtr9f6HMi\/kXR8Tjd19WO3jM+DW4UIVJaMjylz57a2\/2P5zxf8GwueYSz7c525dXHIZW\/riRiF9G2WsXKo581gjVyrt1iXf61YqDoauZQs+y4+dYp1VjDF\/OIHtXr8+FP1wnShR9ZcPmE6zOcRsXbTm5cjMzUckAaaJDK5pAZqpeGDy6lYSlzx8pVnENthDlBT07Kx\/xmltqc09aTiWNFW1Q2o08at9ZWvGofWjL9OkloqdhHgCydZLLopp90GHidrpfiRojNir01lqaQB0NLkHUamn1Ah4CfvgagnQrr2oSC3xMyyuxj2r5PH9aYRK0mDC+NdmO8NIvmWQ7O9saF7VU2HPDh3UvKxrniHpll5H0iMWgYiw6CrXJoRW9+HG1G4wYltYN\/dKq8ns+UiAic5qy7FWY6v+VKyLaSByffM2JKZn9cZ8botKS\/WIhyXNfWcmR5x5HRElbZDTNwxSrGEszsnOXU5IvURa6tikSxzrqO\/LaLvLajhqiJfDIFeki0zQuJz3G5cnlCxpFr8E+q\/u1+JaRIZv6awqRPOh5w8IW3b9D+7xfVgPVJijONaWyd0OY7WJxnWEepUZI47siClu4qQDtsbtTYuTfu+bKv6cOx+KUq5rHOKji3qFRmiGrcQpDfDQbWNXcBHplifNfwgJopJ4gxitPmmv+oybm\/Jf0aKOGV\/bRDaBpmqe44njxz2WmHmAoCWFRS47z7d91eT+LMWP7hOSYA\/MNkK\/L74XeG3dq7SFTdPNtw0uTrSV1Px7lQ77Ktt1psEJt983\/kbKHuir\/vS+FfnnNmdXASC0+FffoTH999n440x2tiSpJFvW4X2kfBWLhU456dbxRBnQIwPLbGz\/ih4ld3LQBhej9+3k7og8F\/bHiSmhW4V4x9FNS+ZMrG7IraNjsOrbSTvnV21o5MJPAn1XKJuyShJ2SjXR8NvZE2C3DK\/v6kSy1nbZdYFq2nXxnzicON7ayiJF0iao+3Vnh7uykLTqZQKDQC8R2JxE6WDlyl59qw50aEoU+7UWH9Wmhr0tFNbV\/Bd\/\/EL0oOXmE1fA2xbVaVXYhPfK53w\/esvG5xqiX8LLlYTTbh6UnwauLqRYHhN6tDhHux5tgd0sdK87pcXehf1iXyIQYyhRJmkdSma2S7A7xobWSvrL0jNpJzQPd+YCSSQ2JP13PcpTQN49STclgdThVE\/31nE7GWmgH9494yEo5cxa+GNMvYDSlKjETZaIAVv6EAMUq+EoMmO7FrFiVHHgvW4hpNYIFeMIGgZC5S61CL1\/S+cJhlFHWzJzu+csvYORKz7bYLueJCt4uqMPb8fZhEpcDA+aKIS2LGZVxbojZrpdjDbctqRh9GRxgAR5pREjDHJLvV\/zgdwhwa6Mr5cEA4TnaHJ5EWeDrKqk7Z988vtxU9VC+WqL6RaVf62BNG9Oajy4j+u4y9jwQgfmvY5VlnpLaDk5yRBxLJzzklBNm1TB5F2Cs0DCjVL1AFjY7QeBcxhlN6+zvh1Xi2d6e0g1mBo2L1cy6iPUD8pGRQrcUekEsTj2Sw77gAXEmdKV43FvS5+CX0aWgCGJvPDhHxkeIgri6ZxB2uzlWRuVzmT6L\/CrtIuMtPStBAtNo4X6TBXPo9HYZ\/0Pj3j11KMgcSapvZjeR2PuSsPQmKhtGntODTD1gbqPcjjLYzW2WhEgS3GdDvwWUkIfkgqprXT4bYdHdS1mcy7xTWCiLLMM\/pSrrh1pqUr556AwJEPmfynYzLpuUpnY9ghkS7LNP1NT3dKN4JP7R9poHyUoF41fEthtr7uyuwFWa1iDwphqnH7NLWfb6ljK9ABPO9Yl\/3BZFkX7ARJ6eAOBXOQ3Crmf1hEhwcbTDg2n8tOJ\/mT18jYsOchcYAPX81FZhL6lzMkmG+nX7u9887Ld7fSj8xjWq2RW1OD9y0dl0\/XT\/jHQKo\/UmO4FcWK0f3QRNHeCTZQef1A4EtRRwTQXk5V\/npqYRu8K7MXvv1KsmjiZ\/C2UKWqNbPryfzx1s3CkO2\/cCS3Avy\/EsIaqDIXoi9le4aZkjLaTpw3ObAzaMLbnBiHQ0mxfkuemTM+Oaeh5Uj5PiVK84s5irPW8GRjBsVnLdBg8QHFEqQ3WN0Yu2KKaMMijYSlg5JMAX1dHEKIxgX4n\/+W9HJfUwtaFy12BlDgnU3d7xXi5PCfdb0xsnW\/z1MLg1hPuva7e32Ni7K37ThfFOvUBFJFfMF6qCaptkGlWL4MxvzGqkVvbwZQDHjxsqDN+Szc5iCW2XqF1dl6oe5E2DjTZEUd6Az84iAEusXWyVGnCtN5B6yfx\/yCQineoSB\/k29QYJn9+3UQB6VO2xq1Out7Yt4u2vSF1H3XJYRiGIOEk2G3i\/CNjGc779FwZ3W5htPMzm5aYuC5h6I\/qck4otmbjji5AzK8\/fcD93dayyzX+li5Pd3e7JvvchZAHpYMFtQXFmvqtDsGcVzPcdxkaRp1NiqgjdRhPNHsI4dOh17\/cS\/pve88xC4PgFlrPwktlX2As0E1RQn8TYFgiv3iK0Rmwwkc01j0QlaKP9uD4G0ipVm04koyXipq3j6aOvjdq0jMc9iSeZMtePtxe3qQnW1set8VqMYmmUJrJ085kqyoUi48ewZcp7pfkMSn6Vk4a23UkavLxYfzaSH84EF++PfyJEa9uF6sZ7If9lEykXtGkCq2mTUwx8VodzMATmikjAoltLj1ePGVBmKrllT4IKrQBw2\/f+pFwse16Be7E9xoHQSSxNXYi3PWgktWd7sKa9bzZ\/yGWo24H2ejkOWG24Bs3WbElaRslz+mD5AKI1ufkXJyXT+RvO5eysRLncoqYrKhM7TPMx0gmf3yGyPCwfjkY6jikuDGz0mAQ7MWno2LAdayOuyLgLhFEdUW9U2nzrtw1Wk7EsKIJDY84ztyMB+XfVo2Hx2LY6ePeuGrzwInjqpSdSL5hywrj+4a0ysuRnxgEjnYJ0hhbZDX\/CglOxJS0ZFIWmuapMR7mRvPBfvXRnVgeQtKqTyVycgqAWUVD7rV0njJ6J63rS\/WLNOkdBlXxhss1y0iWn7t36MZq4Ss2U\/GA+FCAzYoUV2ANJtTYU6n3v5QnxADOhieZ\/\/NDw7\/eVGjUedSTjWKZw7JOd9bxYqBJ1zEiOMOhR\/ZQye7FCr2f0dZogIVOrQsGqUOuZYd8UYGjD7Bc33dWZtfzvkE6ywNUW77WrKc87mFPt+bnIEN1vskpFFXz0rD11726bn1LSY9xoCICJIuIRo0700Md5wrxBOR+qtYOCcIu41fK6ChwCrk89q38nkQTq9gk1A2+hN1oroerJz5bqSnym0Ck6wNltsFKAzn500tVDSlKo\/eSOVRvt4yVH6+kma2ZuglQ\/pVx4O1pJ+uWzOmjlkwPx5HyU2rvp1au6WUg2sHwg1sRnPls9\/bBydWmR4K5a2iF9WBo97JHg==","iv":"1db3478d8020849ff804395d076891ef","s":"ec840c1eee27ab69"}