Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"60fffd62729b25c67f195f962aaf4170","s":"ff71be6c9050cdf0"}