Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"0e454630f61bf59af23903e695353980","s":"1ef8a73aeeb0f8ad"}