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What can luxury brands learn about storytelling from Gucci?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Image credit: Gucci Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci

 

By Daniel Langer