Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"dca57b9938b81550a71ead1479ad1de7","s":"3fc93ac1e19c3c40"}