Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"7f6f8a4d6d20bc82f6ebef9f696fd0ec","s":"e7f9385c140007f1"}