Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"201f5ff4ec079baa5467bda6ac855fd2","s":"33a3fff817763789"}