Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci What can luxury brands learn about storytelling from Gucci?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci 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","iv":"e092b4ee3e5e8d1c47a872bf422145ee","s":"dbebafb1f56bda2d"}