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What China’s changing “996” culture means for luxury

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance

 

By Julienna Law