Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
What digital advertising players can learn from Spotify
Posted By a Luxury Daily columnist On In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
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","iv":"5570d4aa3af50844f70694c8d2871c2d","s":"1a473ddd76e1ca05"}