Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
What digital advertising players can learn from Spotify
Posted By a Luxury Daily columnist On In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
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","iv":"282b95665d528ddaa502904032edeabc","s":"d2b3b04b0e0e5d56"}