Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
What digital advertising players can learn from Spotify
Posted By a Luxury Daily columnist On In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
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","iv":"ce181beb529a3acd86ca1e9070339322","s":"bd88795d39efa2da"}