Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"4d6f67783f9ad15863e495029b68951a","s":"967f80ba72971569"}