Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"b832700ad3d554cc853264a9fe4f4a71","s":"dd30b7675e7ae044"}