Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify {"ct":"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","iv":"cdc233f22748979ed997fe065ae44878","s":"a49dea36084c9b2d"}