
What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
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","iv":"597037676e4eb75588fb11215a05e89b","s":"6ca2b0307c62d19f"}