Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"936e8c937e09f544ef5d25846ce37081","s":"f11823fe34bf5398"}