Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify {"ct":"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","iv":"6f23711ee6859df1ecce3bf47e999e7e","s":"9ff0c35bd7c881b7"}