Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"e31e9ec3ccc59460991ad0b1d71cbc24","s":"293c05fda09b8722"}