Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"cde81fcb238c29d413039a6267f4d53f","s":"994c1cf931295002"}