Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"826d94084ed538ec49bdeea97bbaf305","s":"7ca6f933b3eedac3"}