Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"887ae9618bc3f35dd523c269a4b9023e","s":"288ad5acb9eaf8dc"}