Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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","iv":"f302444588c3c30698d860d63ef684dc","s":"f2380437ac2ef290"}