
What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
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","iv":"e3cec11056b0673cc965711b0c3cdeb9","s":"a7f102ccd50e419d"}