Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify {"ct":"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","iv":"e8c7ec5b650278285cb78c04b55aced8","s":"af783db70a29705d"}