
What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
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","iv":"9da59498d54fbd6d34d081dd3ce3ba37","s":"5396bc8105d8b24a"}