Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify What digital advertising players can learn from Spotify
Posted Bya Luxury Daily columnistOn In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments
Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify 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