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What does China’s beauty buying look like post-lockdown?

Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Image credit: Estée Lauder Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Image credit: Estée Lauder

 

By Julienna Law