What Facebook’s dislike button means for marketers and their data
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"9f072c3bc10aca7450563739d17a5e06","s":"9fb8a89086e21ffd"}
