At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff
What is a chief brand officer? Rebecca Minkoff’s Ana Andjelic has the answer
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Opinion,Q&A | No 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","iv":"2a1e054ebcd621f14c64fa32f6584051","s":"264f9b1801fa37db"}