At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff
What is a chief brand officer? Rebecca Minkoff’s Ana Andjelic has the answer
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Opinion,Q&A | No Comments
At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff
{"ct":"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","iv":"7770348f7c373b08691636854b85b739","s":"d14d9f943bfa7e31"}