At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff
What is a chief brand officer? Rebecca Minkoff’s Ana Andjelic has the answer
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Opinion,Q&A | No 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","iv":"6256f04a8cbb1293f4886bcc2fbcdb7c","s":"027cd9fe707461ac"}