What is a mobile marketing platform – and why a brand needs one
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8dad10cbee74f92e2d8f40562e908148","s":"087acceb28751e9a"}
