What is a mobile marketing platform – and why a brand needs one
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ad40cab2e039422fadb3eec67fc8637e","s":"5df2a834bd20c69f"}
