Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry What is next for Burberry after Daniel Lee’s strong debut?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors | No Comments
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry {"ct":"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","iv":"4d446dd23ed7df18940bfbae90d43420","s":"e68ff1da7ce4e4c8"}