Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry What is next for Burberry after Daniel Lee’s strong debut?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors | No Comments
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry {"ct":"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","iv":"782996a30d47decca321f072426e5225","s":"97e977d6b43d3023"}