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Burberry, Balenciaga return to roots as luxury leans into heritage

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After years of interchangeable sans serif logos and celebrity designer roulette, luxury fashion brands are returning not only to traditional branding, but to their roots. Image credit: Burberry After years of interchangeable sans serif logos and celebrity designer roulette, luxury fashion brands are returning not only to traditional branding, but to their roots. Image credit: Burberry

 

By Emily Jensen

What is old is new again.