What loyalty programs look like in a post-GDPR world
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"df0ac79985205a80c8b68526bf2614e7","s":"1a041b2629483980"}