What loyalty programs look like in a post-GDPR world
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"a5ca18fb4d3f98e31f806609244937da","s":"ad389a815fbb5a87"}
Jason Lark is managing director of Celerity