- Luxury Daily -
https://www.luxurydaily.com
-
What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
No Comments
Jason Lark is managing director of Celerity
By
Jason Lark
{"ct":"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","iv":"72973cdf0de2667b1f4f37929785e835","s":"0b8dad2a7e22ad51"}