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What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
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Jason Lark is managing director of Celerity
By
Jason Lark
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","iv":"160ada344d60e5df5b497af31ef81d31","s":"ec65844c08171771"}