What loyalty programs look like in a post-GDPR world
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"a7503e74054304f195c65901734833aa","s":"d3b412a805a0243a"}
Jason Lark is managing director of Celerity