What loyalty programs look like in a post-GDPR world
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"c9fec2cb048f120000bbafdb22412b32","s":"0b5e5be1fd3e3e66"}
Jason Lark is managing director of Celerity