What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"PQD7EDXpj9wdcae48oiKNxNAE1lza6Ie0Vh7OCE6Fss7SL4rHO2taZfEZXdcW5lP3MNqINMKxJpa24z\/k+BJF72+LIjl7gwc3w9GCv4jKRahBcrPBmhZP5HABADQocEXdZROkxaH54lloJHtuZ9q0VFiqNWeMIsT\/dzW3C1x3U8yn134mdctDDzyxOvfTrOVztynNYC+w66wDmBH4q2Umden4enX7n5MALBC2cg6kubhe35ozHq\/tq3F5gh4SYgRKIP+Lgr4IvBOtDxn0Cku3r\/PbV1IMoC6qMSChxw6u6kS3sV2DTK4Kr2oyI6WMuNL14onzkL1Tx06ZQTpsn763O2TAgRtv80cpUb+NsbNT+EdyQ3Zru3ytYiW9PLrOyz2d5xPzXd2ocBxe+PMmW+O\/JK0\/2MnEX7w9UFjW8ZmzBaWDVlJJwUeWgAsc4vfz7N4tOJhNUpre1Wa5eaRsd0ODlw6gEghJbs4fYrnDcEQhy21zvtk+8AcRE\/\/3lIG3plsf2QxaKDgwJ+hVIet2+RMZWbnj5c+MICZDhppF3h+gGnD23kg4R+z1rKBUKbi0oyUx307ozpqE2ORERqliDkgWrNnH+tpTgC\/camOUNDQFiG1EKvQC2mcEiOMgE6ZrBJLWJ6A0ufl35UAs+pFH13C9T5iiMed3vqtnZ6reinrord1b+h\/8q0gQRCkMyWGhr\/E6mwQTab4+8PIkphTHjJb0ZG06TG1xW+aM6bVaqtaey0zltwaEeqdHnY81IN9oX+uXfWY01yn5Hl7Q8sae1lOEoKtULrgstuVPV0xD6uOIg+AGScAYOutWML8RXxp2H0Hzgi3v3YW7xViFXnsCBSuugRm2IYjCpdKvMvbkiD2IqWieU7u7QYCVjfidLw4s+Ensr\/6ZtCZpN17es6nXEhad23vtEjZJWgbpg\/Ahz1siYXRU2ZceTgvDnHwzwkte1J8\/2pNTyz6JoGVs6FtA3jqi9JeXg7Ke7qVPXp+aaIj6HxERkS\/h9vhrX7h+hs49X8AAQ1nhdiZhP9eTIV08MHJOoY4glkbpLIxngka4sQl2KgI3Nu3FzWZdoipzgtVBJm2x2Zo97b83I6Apm03Yr3YoHw8uIx3GGikSnmHm9d6w7UeGoQfMQOMhwY2rVRh4dPGYXQICjOU+kbXykhur4lMnrQsaWbFbyKRjh7i0mxaJoWlEQnsxGK4O0xPTAq0HOdgqPQxj\/y5SNaAuxKMy5tlFJQxmIXUc1tu3vyyquQumczaUcGHRckoIY6vwzHf63U8kbmlUg5OU583+o2tZn95GzrcEC+VoosDI4gAndJd80sRYHFIsSIvgYBdI2HmGaLDnUWyH9alX\/HHE7LC8cigqSM4fbsXMrRihAFz5kBxfEPgXpdA7OKDTsuQrwvdA+EpuqaYMprHoOnoGhYuIuORcdMgAyAYnq8IiOFP7iQOWb3pDxltlG9hY294QCU418yo1xS4YkEPHGIGyqxN+rpybBSU+IAdzn2VohROx5qDS7PVsPavPw3j199xKqc4yU8nhP+kOs0CJowm0lXqBlwiEc10JO77XW6TlYn4qcy1pJb8SdsDI6tkDh6G4VHaitnbrEN3W038gcuTKV8ACLirvXP7GUXAWlmmVEoqEnWwFQumWTTpW1CEbOiflzQRMM61homiAQqcNcjnBCeJ2fxOedq9q3BeQFr6C34B4Wx8nSx44SGsKoiR\/on8MnZzSK0MQldxDEAlsJtJ1U+AMu6s52Om+RHek8dfdSfEKIpPZPgUXiJJY5A2HKgP64SaawCbteDWJxwCRn+SOF0uS8958ilFiPM8qHgQAJ9jdfSu7BpK\/DXk5xAYWYZI5q3wm9U8EbEqdRRzfY7ewLkTMucHcaT+5a9D8Jjr60g+B+td8URPpC9rH7OevtPVfKrL0RJZWYCm7JD9pZp4Ag473J\/1E2Yz2PgDBQDBwKwpDR8K\/jxIVVT\/KAo81by+kI2RLKhlgZLzwOtmxzkPBX6v94OVB5rROBJbkeanv3a0kYBbMf1u2SSC3ozgdZh5qcro6xpxrZC+yQh2rsf\/+i97QbH2Du0RnPBFh7R9UuzK171fimN37qieDxU5O5m6+h\/q6gGP1x66YGzf3HRH8rzRd9ZfrlZfNXT+ZdzogTKbOAVclhnLjbQAXyboamOzdoB1ApHj1OVjTfpM79QTsSEVJTgImVcSgaWfAiLHWEUnLtU38fX5wrCHkXnBV+018uPkzFE\/v6vr+7mgK1y4ikoXHnht3W\/u+tlIspBPY2SqeRXnDkskdrxubVqxsTc+d1EQ4vNmP+ar19gsXkDp\/c3NNc8X3OM6aG9WRlmBjmnDklfgATQN2La+k2VqBXdhNzv3O1Niz8dhLPOQ3ndsfChmZ5PTu0FM42V0SPmRZpb6G9BEkp1\/LdYbJsamPAesWSg46pJEtruF6hm3nTnGCavwwDUfrfOZ4rDhDyaaxU7LF299Asri4h+it3AS5lde69cR1iFkyrXgCRq6EiLMMVsAGlQgbTDf9pnw1HJwX9kxr+En3jSqSO4JYkufQKXNAiIVi9uezcO3KbtP1lizz1rWK3LPotFmK8TV9Zk2ZB9RTHQKcs7vWS7Ts8U6TLuZI9zM5GByxtysgTLs+UfQK9IyGhOcxgkjfLjBMFQsBJ26710qYpFfJW7vaHrjWlnOeg77wu5LfXAyFLVsmMnOX4N1HPJOP9V7weaPAFdFrvDLQlM4MESycALTpJCqbAzTN09xR+uAi7P2+p1YaEAloF2zAJQRUrQy5bVqX2mrGV+gUHavI2eQWU9fSEwmcE9REWWma13FAxTz45OOu44BitaVaMhSYfkCPsjOVDlzKqXCa2OEV3ePkb7KF6oqiHCBgeAiVJT+FxXN+pidr0v0RTMWdQbUvsSnUjUEEjL6rOva9ehfOmtnaHpVHv9it14WTg\/yfV5liJ8f\/F4afOnpQE8SF2jL0GFl96KHLyGVzHWPNwEnHTrYIwlb8jdHQ2GQG+bqBitEyNv+mtAIcaqdxW8n+\/72DfGDm1EycTTuRhS\/UyQz9fQ5UIElJu4Z8WcvurABhmW0px1jHxiasZixaUnNoMef6RtmqPmBr1LNPbL9Hh51N2hpeLalsdNMkgM2dgVU8ieZNczGMMTYAYNmw9n+P3Fq7KVBN0J1QJGyHJXBbonHBBYAzPMD2x3o\/OZzwYx4iP67tf+VJZ6DZWr1bjkY1p9mxDqh24qD11mcwgWlPPX\/pwM+4X7KOkAktLf7k1mrMWfBGa5DGU5HVfbBDrMSm9w\/7jWVwky0XDqt1tGqpjHS62\/hw89WkItlurcaMmzvhS+hpMrUtc9P6piz8cttU\/Gltbsix3TEqqYIX1Id\/RIUSNs1\/fhTdMIdkbxYeTWfModEWPk0A5ERqsp+lwjyg7vM3I8CNBs3ufgkRxdD0iIL5X\/h1\/r3wh5P69qA\/Zb3VumTysYVey7jlOZuQZOawuou2vs7EaGVKVT3lIwipjY8SdxFHiAQOzfwOFNIm8iImeJ1SyctbWxuxCMYaM4R6Nfxr9FSI+9pUE9VvCpzTQrDCLa6ka\/J1xRTIomtgkq4aa72qSVuahe\/lvN5YCA32kVqOEu9AlR3BgvBk2FR752IGA+TsMJJas\/D4byjn7OiERMku22GoUa1tD9DvNaLzierUec95555rEZ0YoCrq+jti5DlPXrc9t4FBCMmpSQC0+lJNpUqdirnuLmwbqa\/W35wwixNdqAhxNqR5guUd\/JB0pxCfzFiLmw2sCUCGguOtlucUFMMgyHMUr54p4iXKFds71vDMdcMJifCySd7+LkqCpAcahSDCpViprZ+3QRf32kbBNLect7RqOn7axOGMBIhyi7\/mTmU1O2e2f05\/fBNGz1P8M9i1rzhnvc7ifZenfFfo+CUgsSUiZ4Qlguz1+DN80cLecU+C7NzRuvJ\/5nXIUZ7mNRuAtGT4QpVMNZH2TZOEtncfB63GmSD+kOa0Cc7Mtx2Vd0jF146yPDufy58nIg9OnJKQBeARfaxsFtBGZzQ1OJFdTbXxtMwD9\/NzQ\/onObB9R8aycY8wZJCbQTXDxMiKNXA0Mt2fNoxHXgIOQA7WO7R26IpSjYA3ZuHaUR2YwlWGVhlXborddyzOZsvEUeZi933C\/5e1XRqnsLTb22dzrL+UyhnWDAzbHUW6lzPkH7yg3Einkegly58kwU3BcX1QBSWd4DAx\/1UDrv+o5oLY0S9ynFQwBzy6ExtA7GUyGX4TAuFkbh0\/wgcQltNEv1ltOiSAmj3FRWwgeZYjeG+kREnZwzj3jUTf54By6zf\/Gp4kjfBYnNtsDBTyEhEOA7dVScpSvtqN+lbw1gTDD1Q++mn+6EsdouW+jfrb9B8O0a5\/UJehq\/x2CyPrBL0rgZsw23aTTo6fbK75vvY5\/xWgi74RnqfjX+yjSTmvoL3kuPrSDzeWMzHsmFq7M6FVVaZW4OPSU8T1YfdPNy0i36LsDtYGzIvB43Ll6zSaST7QOk4Jz0JvjgPEaoNRtsRrQgPtFXqpNchOCBuZz9gClYgIBcwYfYDNJQWc6\/\/ui73GLpDAcmS2kkqgDDLkFbHMHjvog\/Jrvam4fl0Kz1AxFy4iiDuEcjWjudpFgxrh3DgQ34Q6SiPDbKPVwnsG1n9wIflP1gc301huUymld1KvOaHGQq9z0vKWkdBfPcSejm\/SjMwWos4pJ\/91dniBOb6L9fP88DCnCql18fksBypa2B2SlryD9\/HygxSuZiXqiANDKfBUdxMlyG\/SPmpqkGoHqUmEqGgnVskgQmew\/NHm10qO8GQ2nzX4S1O4aCIX\/5H7dKt86m8jIDcuvy\/2sk3JaaaUikTyGiiife75Iuxy+NekV+83z64po8jkv+U6nOR+DqBZzu2TP67cDoFb2NKlGeo9HhOu4XFi3o2zgojlxiTzeeH9NjyhoJqpc5wqSGFsHjbyuOgD8yiDRjbkjOJ+wKh3q6ineua2Hw2WZyy7IUwKg\/vFd0n+B5KehTyvJz+K46VNYjS2Q6+\/1wLtLMgq9HQlJQgKo+nDiaFcyGXqrFoeLVtAkUXhR4Q1wqCTeq60i+oKPK0feUXMTW0WVxk6IvrFb6dQGaR2hJ8MdlpYS4venng8r0voH2T8ydqzL9t38jKR6r+1plMWtoW+modopmG4Q52yo16lVc3\/kjP8dA07Lt91ELqzkV2k7ojOFE0h417UdE79fGrhRgHj2MyW7k+Cb5Ryg86RWP+3MqxSqjwndqKZ9s6lFkeymZ\/GxN\/IHC1\/oHrEIlovTV0A3GL9lJa9+X56WV7LZ\/vutRecjwEgEMaWR+bZSsr+QMVVw75F0SRLj8mz2r2IcfrBybEJbu1pnPADL+rqjqgi\/Ed7N5SsAvAYEGSWin1Hul9fPRO4AZS3y8o9yQvmF+Q9IyREvQd3ZFyCBqtziUYSfft2xhmieuO3NPBZCgJ\/L9JNxsxVIw2NawKFGQaoJPlhagNSSFQTlBQkexB15+0TRHh5km9rzqvIWZg2p5dg0iRC4zqM0hypLnDfC9NUZv0xZuD0bZ3kulDeBdmM9iD\/+5PVMsTd9TAvhqUHq5w18g1yAdyDKdR8CIp\/3mnu4KycxQxhKQoJzHAb2AizM+NH47jKsHwSoDg8T+tNWx0JvCt7Vmcve4Z93l2haysxapPfkRL2OvCvIotLsOfrAjbMekSIruLtxdybIgfqwkJIqKIKwZaPwwVlqyyvJM6Jlp777oX3DS1Y\/uidSkrsUt3krpQEdi89uxU8IydnF5t7XyvikKUo9uABLE0S+OOlwGeT7epeX\/hip3q+x\/Pkc81YKNf3NMEIMnMWTqIU3DMsOecLLZGh\/lnrB5q23aBaFRRgrzh\/3KlY\/TJPs+Aj7gA0GqvIml\/iavkWjZMNwgsdPOh5+DgjmecM2C8sIwngqgyZ72MXKUOIj++Yfa6IYFd7tM08WuA\/eoPgf2SnF8JnwnO+4w0CntKeLzqv4347yz03AcKIl0f4vNfHmOopy3kYi9zNMiLJEyNEGLbGzaISJ7KT7eQVijbHBtnFgxfgn2kUzUnlQ4pQB8vjj5i8G0\/7rvG74R7PIu+9TKsaeNE1nVOb1XWHzLoQOXYVZxrnJkxtnI2W8lYfR3LdgJYLMBs5vSSwmewbFQ9bxPlBXvMFCsHhVPGUXVVDOvtGonYUSJ2Oi+mZexLkLKC7QXCwSjXnx8IcNOsHpwdXZLr4wtIgo6OKdQ7fPzK6lmNNnSB7aJRAg47rq7oI\/uKzaWOE9kECztl+BTYgKAi7Ebj9iJtM201PPnv2b5szcLFeyBTVxfTXYH2LyKweYw1\/DyPTFB67BU8mpYp0FHtYTXfwFVBPTGM2yUmESXCH792FWtpnWDDDssX0kg4e9Fgsg5TtGczK2lCWg0\/8oaxAeC6o0yi\/1qE1h5TNeIXpZLlbf667c9jZgImJVuRcssmInkw3Ri17TgwoTKBHmUirqfFCDsRIhLc8q57\/qdzIWC\/nhxKzNdpchASEdqD0Cx8Z+\/yY7dWJnU7xUBQGt7e0dpnzkhz5mgEzb9g2Mhq3xy\/im3YLHQaCnyETNT\/q+ZdVAO5GA5TmGZEe\/WOYZgq2bjaWRtY+tMGWSYA9MRv6tvMvNTH9iedjB2qK4KUmVc2W5mZivx7vqXpvL8MgI6EmkCYOlS22pT3qqHNgMmljgNTGUq8cQS9ox9qlpZXvVLAH2FNxFj5mHs6y6yP8sCRsl30rlgSCmI6lu5xaRQbhxWVstnhr\/1nwV0VUUTh0y1nr1Km2pDWIuAS1D25pNFAMGgQP4cfsv39Me2peaV\/TsuHXv43S\/WErRkNfvBy7GR\/84+8OZa3iUKZ2891S7qgXZvRieAFmNZ3noiPMVX0ae8ReLDtyYxu36kgYldmTZ29HYGDYx28BV9ZYow4OiUnglETZqj5itfyiJFr7Z\/Qw89hs+SnUnCTwI79HHoqfD9s7Sti41\/ET6brNoZThL57YU8kjQmkO6MhmCfpTER+RCBlzbckOx0x1j5kAhdQfKE3DYupyjLqQmwFFlYgmZz5rqQfZEX1tLWfUZ4cNdrEGBgcLZ15QgogBTM\/nBOIxWGY0A2rqKWpy9TnMWCHm5DWJtgQX+t0KtdoRY4ds2JfuYa4M9DL2\/JiCD0BmLYNf\/1XkeINXXOb7gioJ9kO1WbLDPaKh0dOQlaM5zlQ3Wra48Soz3GgSUKaDC3kdKoj0xGAN4A+Iw3Ygu0qQNmUI0mgJrqDe5MAUpKX8\/KnnZYDZ3GqvjoQMyvMsbhFV5Byqg6gZLL8sXDt\/ob44EmPwlZv0s+9UOfoO32RfjhCTFKFcDx3z8h+CQBdzloTgyvxq39Qr\/b6qLIk5AKPy7Hb\/OQwUDZ\/qyOxaSm+BiF9PPSV82yRm1IK5oHwD\/hptn7HtjmWiX16hI2pvOMCLwxodqa1Tl6wUGAMoOxLjP7kbxsN+FhrRBlsw1JIUxZbooxjPQvpMQv0\/na5RcBFhE2fX6x0HUAV4E0i8Pm8I1zMw9aHZEJKO3qb728kJ8ah\/f3V4i5vVo+WU5b5hyYUA75\/lEA8LO1gaaA8QSvxUiRFeC\/xki3\/XDyqxe95zxj4DiRAyqxlN+S0SABLmK5yzgG\/4+4GSc7DhTo2O8vZXv20RNc2mr9\/Ov8NzlTn\/og4oCqsL3xyz3My4WouQUWdqqfoQh92m\/yZ6gypoFvIBXkc00OxaJBJUqVT1fTdvAsH59gIDYY6FZDDyjHHi5D6uZItUSbhNcV6MWcauTlxUWAEURYRiVXPxlrGLvRRg63fBcPta6xTFxy\/C++bUZdJ0ArvKRXy1Sg5OPjmyMZ1F3ch9oRfajv9iQc4lR4\/41XGvZPhsJPgUhufsBFq9OV2oL0Uz8hALXC9OxML+Say5YgoTsEfSfWOTEmysRD\/Q2BP5zOxYtR8geZ0sJSQz2g0vxw65gG\/NuhEyE\/pFCMT50zg9rHq9kJth5i9ogLQevhwMqZqPrRhgVYKVeDenpFg9JMFY1XdjiBMej+UT3B0fI1Dtt1RD4Mg6NI9UxmYXFSRDcM4yjMrCqaf+DeI3IGEW73FwmhEK\/Z134wu8hEGeR1azy5sb5clFnzi0QZ8ELm53dq2kzRI1184zYsWtem8p7mLWBLY032bFjQYoHOh9g7pNj607v5TQyskAQNQQfJYz4svlOSO6PjKAI8\/MxWf0EU03SPJmQnVMvQCJg3AgT7YcTYOpYqruwLLMmkx4e1H51+7bxvmBD3aUt6ETiOPLAAR8axMdxKMYRD4ts74XzA2F91Y39x85HTQHQm1qH0\/fEqo7NsfjPq\/hsCo6v8JdLVfXR4D2FK+hJPEsfiJQJi4S0OF2qHDnmRsSC5WrpJg7UGsMqR2d72JoevDGkRDbAo0bEXOeQrKj\/vvo1lwa89\/cfZ46WrGLiJg0aL7rK5RgPNjme2nXQm7csnTxQu6rFFOpb1z8mR2FEt3h7OSrOS04THXUAKUnjO213\/LBNngueAkul48hZroJ4ZOwmrx4JAXDnRkNr3GkasxcNtSlnxcaFsyMpmQWAeTqVPYFjo8iGEmaWLXQ9UES7dnYvYSX2\/1xfM1SKgRvy5oJ4iRh0G0jouzuQQ4a4qNgVK\/7DGBageUo0rX7u3gXjeYbtxwoBz7UxqE2axIc2rGLZSOBICsCxfYT0BRelVgJrlcERYC9oBedp6MrjvBU1XlH+2Iix+sZJ8hQn+0uDds0XRotl3NrDDW\/nfe4XMNb6bEgodkT4ioTeQsTmknvhhzSXvOfYtmy3LPAbXtcYJ0\/efjLOK6pxKGgbwfOpHbutdDdbGIXS\/4V8AoJUhgLG9MwozA6Jj7YkapDDs1u\/CEdovjgaZxAYPlBSfnvJOYX5o2\/AYGekQS+kD\/duLYuuHHbwbnIr+eUeQYBFsGVmk6GvrhQ6Fb4DF+dVBjhnejvdXXQUtCbKJF4bX72fO8N6OXlgoxboySpboEohQpdPby96x7vLjpcorDQhcjEJL5A8RubotXOGDP9WG1HN\/7uFQfFnfrR9\/NncEHBX1uoIAjDbhFUCaeJFKMj97XO76YaX2smPlj7\/gcMRdZnwqLIiO+tWzfRvrqIpgJl6tDZwvh5QKB30dYfEteIfQurhHB8\/t1RtVncHFybvwR4oj6iqHpM2WBkkyA0gPXrIZA5BdrrdBBdgILDeBy9KS6uxewdjohaTAuynPM9cLp5PC6MmqxGyrAbF5nOCduqHkrcVNCBvgnhyN9WCtW5rcAo0NzFP\/nk4JcX1YUVHlOZbnDV3ZFoM2eeMNPO23J\/rN1zZm8rOdc38NnPsvQvX4M6gnSFnl+yEZjM0URPhQXp1tBtwF0Ax1Kw\/FY0XUDv+4nc9q802CJnPtdhCoYl8re8BXuJkyHtdB2HXhTT11FV\/Plc\/2BMW0zoJ2+89g47zyICa7Ds7+kLn8CXs722hrMvHHrxjQhWlF2ah9CkU90gyTgc8osqTJbiUpREmyGufrhyz5OAYEQrpAsjzMPkvM8mithoFbIEIjU\/dU=","iv":"4f025f9890041581c1a4a60689fbdd74","s":"7f9639a245cb8d2f"}
Jason Lark is managing director of Celerity