What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"192abbb95eedcb697a10fa378735294a","s":"dabcbf03581eb4a5"}
Jason Lark is managing director of Celerity