What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"508b4ac86baf44828e99283e17f49237","s":"c0243e66198706b3"}