What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"94566b055e2d834072c4e49d160b5d00","s":"9441f42324e83f5f"}
Jason Lark is managing director of Celerity