What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"70e8dcf82f42c9736843f37c2c877488","s":"bb3fc53c1003e2d6"}
Jason Lark is managing director of Celerity