What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"61f39938a50fde44022b7e417bd6fde2","s":"47dcf56e06e964b7"}
Jason Lark is managing director of Celerity