What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"8436bef5cf22153dfdd958fdd09bc4a9","s":"82a39074246b6a96"}
Jason Lark is managing director of Celerity