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What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
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Jason Lark is managing director of Celerity
By
Jason Lark
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10n\/r68UzBIyjMx2rCu996A0R3Xe9CiqgKGZXz6WR7q1u726\/5EKAnVU2bYcI2IxdV9IS2+awLOuQcjtEVqhBiaQCd6ajmPrNpVNZycbEKfP0IOqvfjUAFgs9wlgxv2IlQIudhUxUYeeIU1QRitLD3MNXMrEDTsuy0lI1zXFO5GViGA6Io5ICGjHsDn3r5VHJq+X3Z4GDXEBgr2jGJJhVTHx\/+kKHy10h9LP1I3X31lGkWKFvo\/iSx\/qYOlluyadtM8ZATT1OG5TkUN1dTiQzTZQlx2XPzI055ZYbkrsjjj1eSRHrHSG3mCclBBXsTQIiFqSNG9wkUmOQgpHTNwu4n5hPRoDmFfZf5m8V9QOFs0N0zyzNzfr1hawwYow4fdtU234aPOpAvORYIZkoMKKGiT4\/cyIywRV1zmWTxLa1BjFrPY3rVsTsuCsKl9uGADpyAcwb1X1bf\/9F\/Xb3fX12TzhEPcM7dx3FC8CYkfBnYUgl8wpp3+9O1uYRwqsJyxRPUhRgitL99Ucm3W4RuImK1\/V8ManSQmPSvpTrPlJJXNLO5g47gaQDW\/zk+a2bCfd2Tw+tfM\/6\/zzp8j7vi0iGXQSOVy3bdD3ZEuQuTPmVV4V7EpzTQo3cxODvf8Iuv\/qlwNjnx6k2gGEdTEnV54hkNQ5sZmkaNTy+sG4\/jcH3Nreq8QfRSi+bs7\/S7Dty\/OSMwHjxJl8kZR0JqRUZ\/JRulyTkIy5iliyonEdHrk14cI34OzhKX3cMk3PvarUT4Fee583df33JDx4TWJGI+i6MJZpiO1qaaQiMcSoCsGnH8QuzG97XLtuzHicr2WA2p6aV6Z4i+6HIQaVHHAt57JDmlngF3v+h2w\/NL3g0asnJcOmmpG8f2DozkTM2tygcUju06MqXiBHhRf8jslgNRqLVf9uVZgV\/0g11cMxGNNL7Mgo+4BYpW2Kr8Y7OxY9JbPcjhGbQgLcPzGx2LOmGmBRmPZUju9NntKo1uycjyWZrCpnpid3pTSrKH6tWxG3LiBZuTYvuZdK0Q2x32OAGVcPwyrPEandT5kWRfulj7sQmcLQb92dzEum+2rLjKLIW5x3hkMHM\/Y+yN\/zIUoHC57p9hZsAAT2glhVGa3KjD30VDP1AQfGReHentoKD10TXtk\/y5nLo4L+DJKLyuh6vtgeVVS8d9LkFLl8y3N\/1Q+0IfYrxV1TxALvR2KdSfePaQpJeteUpGEKbQmTqkG72KpJQxhNjBUwlkpi5HOrAydZ+OHmwZgaaC+TaRGxP70BA3ddcnpt+75gEgTXUoR9NGAPyF8L+fLASJr2er3\/XLwkq8ty4Opra8nVj\/cY30isSxmJ\/Rv1xwmhmCnXuIgHvKQEq0lSBhyRER8t2HwiFHv\/pjqIp3GXlOpd\/fwJlo50ovsyHzjCd5GrGtZUmorQLFq7Gt2WLWT0v2lyLLJaly\/vDlMTopu8f0bh1Jp4SP9gEeVV5MIGZvFDdXKvVuFaBu3W+verMVUJpaWllyYPnjEOnjedn0cNInX\/YkxyTX+mEuPPcbrvBHJUXgvNiTp5OXJmYJaCayDPZf8DKX2VsZuvvPl1bLaCTHffdYrUBIrJ0d4cb\/QJj3UEr6PI+46fAh8LMrFRlQn\/Oa7LH+yFHAlL+xdsNU+eqO\/4oSLRM6alFBnMElfxL5uXX9pRAr0yd80gx0sMmGkwhcRHZQVEjn4bVmYB0EUQJZ1RcflzXnSjL31\/AfTjXKThbegiGYclk8FvsthVD9wts1Xg\/BSb6W792W5FbQkeJ92b3qkoKCUd5iXZG0aUwTQWAH5mNJof9pLoJKpc6TmbmVFFxZv8CY3pD40OT3G2Z\/eA835oGqiO\/aXr9QEtx1rO5\/7gkGvnMOKbQyD49t80yvPU027locl66pckWq\/vVjRFcD0ooM1DCdKdQNzQd9kBY8RPEi5WxrDt6vXHgSs4iGCMEqSKE5PaYfYDzvjZq\/Pl2qTsA945Ost4vvzvWRR0B9lAZxBv\/BLmMFQzSD7WTlbUkVQV2KJqlBNE6j85FY1qLad8f1PSohMhhDhEXudC4R6ze6wp+G4DOZhlRpk5RSeHVqSj9bCnDj8OuuayGMeLWZngeTFNOVHWdZ24T+hOvwrgwP431YTmBaZEJ5ThhjCu3E9K0zfcCdjW7WDwWLwcmQubO+asOOdZX6JiMkDIOfln5pB64KhZZBmCPcHPt9k4Cggwv0o2QnFMvJGTWJ4VXBMgeuQ+uJhw5GBaJPLu3CqzjTBtuFlpZDyMY5U8tAGWyEl9KJKI27vAp27FBpTfgY9EoqNIeOMp7k9V863Hwou0SA5ey3WWBzVP1N21htmiSQcRB\/E0rWolqCyKL41fh5gCBRxzejy7SS870wptItIdDA7nirRqAdRTuxpTNVdn3MZZuLvuFLCRNLGYOym2SCy0HKDlkEVay5zXfaJ4z4c7iD\/7VmL6CNJAy6C\/2v4u9GGQ+Ctuv54hauJLGoO2hGJkH7ltUFlBK44BVAeplGWsBPcmVj+yYbk1M2Uzt9zF8Z8ab1+2gpIZktRTIHOmv+MUHzHz1LQnc\/pguXTS+3f+z45kNJlpAPyJBFojtS7xUIefPIsxNYdYXH\/ZfkEUmO07dX\/rN+qla+yS5BtelQoYCCO7xplQ1sWYVh8tL1EE1WLrf5mrnxYiM9fQX1kOi3iXDGNNXLlWW9mWcBESlSlMuUR\/uuQTIAU\/\/+VUjraZagMieUC7HmDwebgc3ipIX\/xuXFX7FLNlp\/r8hXSuhIe9daW5VzFhOCInNQCt6R+ts71fnT\/aLpyuJ\/NOCDsMebz+0H1tBrVher1GljccXyTwLocEhyaNI0ilPgVvEv+ftuRPjUM9SKcqwKSFhpbo7epRLT3mc\/4z\/SAOTi7QYD0AHW4CDNnMnogky\/DpjLml1ZzZZTfCIZSo02zWD4b+3LEle7Nju1Wrm71z6o8BKu8zpjmXClumQKKCjGkM\/4ePyK\/fHglEFbOpKWhoIhXrsf9+Wq8yPbAdQEv5Jhlil8vWPhngvlu1j7B4PzPZGNsZ2Jg1iIBgNuPHPA1VuCMlBafkwu08YRukaGZM2T\/cswIFjKmT81bpl0RMUzphbOB3gV2JL0X8r\/UqdOv4u833OD8JqV5d1Q\/WWwCp\/dl2JxQxcHU0VXHVWi\/cckk3mkEvL0k5+3F0ihdIyGegS9gvXsNncx3TjgwnCaMXeR8FX\/qGOCeu\/BOD22MvgAP+uDWF65VF25jeTJ4VNQ8WdtJsmzI8UUp2hRB5mCk0Cct24VNyTSJLFpcW+ooS4tInrz5zD4xi+FMBkKlw8tK9IaI7DY3MRv4I4nuYQ64gCTSEXqgwbc+566T88LlnEmeJmuOvl51PKs34vA\/UHtxljTQlKYsQFMMs+yJmStPpeoBSQKayWjuavGvqMvqqIVPJfQ3dbI5q1m5+3rFafxkUSDNjPf1NcOoCmG4RfL9Xpow6tyF8+LE4yDcXkJva3mrp\/elYDiQXwcRLCX1Vtq4dCcTnykHbv17kKw0Xh9EGGSxYcusu8Z8W0tkvahTfRzUq\/ViUE+qT2cYVKGofBFaxkxaxoNCqA40K\/cGVik8KCagrS6qDtq5323CvvEtbawoDOJjIhYn8Zg2DmNbIBnkwBHZPbm\/5Tr3lLE8HHfUTmdlYYXXnUI6WTDQJc2LusNp3rrirMr42qWnIj3i0j8HfC8lGiSWsdMRDJSbMZJhWj31M31zipzuHl\/0XFVId9LyFvs1qGTd1ZXfDABQwnhZ4rXJtcXZbBCBnEk1OhW5ZirN2y9MzbWQqNF39LrYMV3s6NRC6MTKct1IhgQrL4grXEg4pJM4F2rocMkgA14JeK7oEFoEBqT2MUv8jnuTmDuKIqNh4zVSbuv8g82\/3pFm\/z3diixI8BGfzggBo5XkwY\/1Q7AVgG6ZnCDoWMNhqwVlVjt9BwnPGn8dTrCNR6Q\/+jM4vyNsVBvgS7hesnYaa9W2rM3rZ1koIv9gvSvm+q1F6ijFjiV+X7wWxF374r389WXxuiE\/xGyH7d+Iy3ln6oa5Sbn+cNnxg3eyb0cGUST\/+aiA97\/kHn0bqqOO1f6a6xHhkao3G4DdyTg+IikLy1HKvCPpE2xOGtTkTCzFQp13MCmW+l8sCJ3DhoY7OvsJH+OWyGYmEFf9vogZA0J0FzchtP1Mt59\/IoYl2ItskZhhiGr4EtZ6CDX1Qd\/6uEBpPc0AxcsAvE54TMeUM59cII3pVzT3BRxb\/zqYxLPjdi0jLXVpjrr1iqY8l\/pyNC21Dgk6p5lg1Rg6JpuDp+h8qT0R81S9pGQKaArdVkocwniFaWhVeQyHfGYsiauOM\/5El3ztpo7UrZtTL3iHCYzspdp2dtrKd428GKTEKm46Lrk0EBSl9ftBrRBUaqtuStvuF8GAd\/EVW7cbFMc+7xNvjE7bnqTWhttixhAN9V0wYrVj8nGkDe\/1EC779IX\/aJmLmBQ8XmafBeY8jVkmv6libXKUdd2U9DULM4VTVGlw39Bqpmji5Mmg7bNoQn+ZBEts9wrGwnLfdiVzGHrlyPe8k3SamJqsZX+PaRtZgs\/\/VfWu0PtFRSclaz3+bKECH\/rWs=","iv":"f23b19a493eb77613643d808903b51fc","s":"23c47ba7879e9f95"}