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What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
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Jason Lark is managing director of Celerity
By
Jason Lark
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","iv":"fc222245a73adb9d560060472d9e7dbc","s":"ad4bff821e3535f5"}