What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"051e5752feed3f5f381325fb3816e0b9","s":"196bb81eb410a479"}