What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"44f67f7ceaa4889cca28fb7ea110708b","s":"10fa03406ef7ed10"}
Jason Lark is managing director of Celerity