What loyalty programs look like in a post-GDPR world
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No 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","iv":"d1e2a215253a0ac7500edfe13e5afe62","s":"879b94b112ca0f07"}
Jason Lark is managing director of Celerity