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What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
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Jason Lark is managing director of Celerity
By
Jason Lark
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","iv":"2d16fd80fb8cac7d410421c17de3e45e","s":"adb1ff95457e2444"}