What luxury beauty brands can learn from e.l.f. Cosmetics about digital
Posted By Dianna Dilworth On In Featured,Fragrance and personal care,Industry sectors | No Comments{"ct":"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","iv":"50b4432bf713cd95bdded3affd0cd379","s":"a491e76f373e38fa"}