What luxury beauty brands can learn from e.l.f. Cosmetics about digital
Posted ByDianna DilworthOn In Featured,Fragrance and personal care,Industry sectors | No Comments{"ct":"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","iv":"ef9464f093a2cf97bf5df07353925731","s":"c9eea6ea8cf542b8"}