What luxury beauty brands can learn from e.l.f. Cosmetics about digital
Posted By Dianna Dilworth On In Featured,Fragrance and personal care,Industry sectors | No Comments{"ct":"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","iv":"767364a216fb434de32fa795bf4a96fd","s":"0c77ed6e12ff3ef0"}