When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
What luxury brands can learn from Hermès about pricing
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
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","iv":"72641b63203a547acb833c81c797982c","s":"788f4874dd7d4c81"}