When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
What luxury brands can learn from Hermès about pricing
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
{"ct":"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","iv":"538689efc2d189870e0ae5946a1bb5d0","s":"81d0e755f328e685"}