When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
What luxury brands can learn from Hermès about pricing
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
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","iv":"f0bd48034aee0241694aed33ba33d43e","s":"583d25cab91ce4aa"}