When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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","iv":"52ed48c3508ed603fb70fe744dc67360","s":"72993664a082a8fc"}