When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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","iv":"9f4188fe71a5fe2a01496833c6973b1e","s":"22521d99d3a9c622"}