When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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","iv":"f12af43bbab2b6ba6cbd994390790aa6","s":"a59ad68fb1e155ca"}