When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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G9inolU8F9ty\/N6DEZI46vSeJWKxOK5q4lx1Ae6orqJSoapGE33ydHNq07KxXn6syxUkyqGI2Qto4SxPu0bIB8J1DRMhu3Nfvp6DxXdMgTvDH4fCVUhCA08VnfGYO1\/h5+RiXef7GLDoxqEEfACEvo5UcSHCyidYCYXHUIkyAp1+zSWXgwnbgtfkcq\/dejbetQ6SaHmLIIOIjWmLu+ml0JZtn\/B9XYzD18EmRFqeZnA8\/2oSDQqQZlUKANFgVamTtm7IYfcdI2PEZpdUnULk\/tjYcSFQj\/Tf6JkJRRbbMX9iW83JgTYkKfz739McrgvPUyFC1auFAJNxBPFaWV743OvRiuqShgfn4DUfgXdsGMVUfpPkPoB74FlwgTtRUmPzy\/uz4MwfOy9D2n7yDc831bumM\/8ET2j20c7McZm\/d4FiOlfsPpE2L7WWwDrkl7rCuuUHEVokWOyzuR\/53oB5T+j4iAQgjlcNLaRa7pdSbrfwfuMcAUWLizciuVu+91jGnzq+6Y0pXbCeTcMsxTQ5LE8gIfr98uDNhEsvAdYKdm7e9OMnyogXFzgmYWON2mn\/ALzJR3RdMxw5OS48rRHzXTErVm7ApM6XUjmQC9Abq\/2rMHDh+5CBWUg07PJs7EMK4tzvK8f+lFdmsWbgV1W+uTh6+nrICtgwpajTVlZserjLbDwwDH5nzr2qPyGDsqXTMSxrOoDHoukOC0nbMl7DlXg3MlguvpeSZo+72V23vw4MursHqHUzfP\/1ibu4jS\/rfwPUgInT2TPfWrk86NFwKhc\/1ULPo4NkdGreZFyRY7n8sPySC8iujmv6GMO5NMGtV1O9fKRaZFxlR+EHkRWdHue2+4Pgbq5mMnDpb\/f5eHXTGi\/hEZaBUtjrfrPanFl\/u8mTT1p8vFRE8McjoDzbBFaqKp1i9QKIC7xxcscZG8uMPEUyp+flICSALfOP2QbD4zEAEQ9X\/11I99VwxepHdFzjQXNi+c43rC8GRibCxr3+aTkZe4tN4AL8RzpeMNCKQ6soVTe+70e2iW9TS92BiuCyEuRHh6heLNFRLxG9MWXHWFoO3gZeYgiIBnoST\/uaeSQzip4i6kd2v6uukEeuMeUQjuRtFx9ptbRVFGIPOGYH5U6MVgcc2xfTV7MpZdZ5zMEkWcdzjDsi2MpusE5L45r8Dz1r0Bvtlw+UdohFiZJAg5ESciyBXomDfZHR6bzY\/veWDK+DwDX0KKL\/Xy86ys4Wk+HNrn7cXP5xOXo2+RwlbCFYU\/7fXnUCrFCADYKD8JK1urGloL8WaTLwKR0elUg83wpaXFis25swucd4OhHGs2ckMgJ\/HNqnGciL814eN7MyWYS9QcLcDvIKi2i0SNf63CV+FKazK9ooPretYWEwVhOr6WxROjSqVSV0rA+zqvAoM6BvY6C237YVwE2dTRTpVStgMO+scsD08Yz0tnOy4YcpgacY0aBuP9ATkAEGfEw9uNdc49QAoBsl1t9MY+AVgUqVosGiSFdW\/k0qLyp2g7rM9IDPf9UZwBRmKQ6xXLr9UH+rZ1AGGQTeiwfDie7xyZdbCrfKHYtWs2Ka11bEnti31bxANYp5NykunWnxDOitiHbgUG0YuvbQZRIOQzPrpqEzIIzQ+vAIlm09uS2KJExQgoOIWSeJxns2cbzpkWDcB0gh3MzvylZ29tNO+ZEsouelaqDQUvpTw1XSOwiwmRCytTw+GhnUQm5uU\/pZVZaKqr7bWJIkzTiRj1qQGvO\/ZiqcHXchXREkUWoQdK5oDk9azEc\/3zbFrdOfCNd2YjVAi2WhgdxmtgMs\/LPOKeYSYffssWEh+Dee\/kEABkRtUaOpAUYzJBFEyP+XLDE+xP\/FgbEVNf+6EdoWoyLseyteBLWu\/SQvFW7U5QsVufu00XONrxh+0HLLgtVoOJsNkOcgGQdf\/N5LC+c\/VFUX0WtEcH8xHCD1KjwnASu6I36aOR1SzBdYz\/9gHBbMZ\/k2MIEL0dGvisepqg9bpaXCpZdZzr0W0rFvKmfYCeCDpZlN3Mb\/LMIqT\/M6X4vCPiITQD9CPCE8\/0sEpatBWewGG8dxCWglc48WvwUk20\/1M3a70CawywE+VF48VyMFMMiRIjvLU6ebMoUacICfNNqOdU8Jr1K7eMxzb7dlzocnYgOXBtCIm9t09BAnbPwhVl0YWW3KtIxi0k4G5ObRzD701V+LQvjP8hpe1w4k+SWX0KE1+V55zhg5xr2OvhntFh7wSP9sXuRuY5ROt5HPQpJi3C7KDhMDDQ3KblEzqgjgu0C3S0dd8MItYLBxLQveb5T+3HElws\/wOGSTpkYuQoiYfwSUpLBKH2M1vnCHARRz5kTOUhHF3ko5CP6Kf9DE+1Vg3Wwt6VBoBN+Vi6kGWk0dbMcUrsNdf29gVGLkjcjzylwe4b9umuTWo1wls7jhAu4+XI3c+ZgO9JoO1KP8LQQ3LygXqWqtAqVr7f3\/G9EZCGrUyjthZ4D9fpmdfZXFgjsIUsyKk3ZNKUgx257P4MRNDNgsob2T7fAX6GDccbSaemAGNPKDoLLaOf7SffRtALm\/G2XxzHFxhuXO2XLSFkBQ706SesIFSJMrjeKHXLX46sCly4VsfGGEJgBn3nE8uEapSd7lK0iOLgHhWcK0P2JrV6DDyWqxvvE8Z+ry\/48o0+2ocJ4x8JBpmEq\/FsnJy\/lipqSg7X0aiZshafykUeTNhGAnpeemgj7rn1cg4zYCNWVGtLJZeYUTd1huPNijetZbloLj1GoSwLVM7Vl0zGFerTAmDj7w6N3vebXRxX1rqq\/5pQTjlqPNS6xd\/Y8OpDTOFjDkT37NuDkEirKCorXmdfRVSRpI\/uFJh1LbRlYgKaZBWKp1s5sFfN+1fgUfL4vnHfHvteadQxOLIUmGeMZMcrUIG47UO7b1HDHRUJlNXRxJFN83dRz1ZYwWXPD2X1da6mUqmsJxI7hnaPysou+jkgbZV1h0CYfqp72sWXm1DOQKcQpwQMZuo7tk5S3PxpuOCQPanlO4c0IaNBBbd5\/7EjxyYogI5e6AiTbuEtlMJv3+hALKbzrAnfTm1B2aSupM7FH2x4BtAeoRl8MAaRj4MrgvnUt+JvCE3z\/8aaXg3qRZjHpK3IY5zvRkWep0H+OuyXB90F5JTeBs+s7CLus\/HgidveyKkU3CNrNjc8utYe1xQ9vmweavI3Zf7qc8DEjcwDVU1FmkGClSbJTLPOtLaeafVCPvj0Es1LIaWgAcgeYo07GgMzilMqJE1A+0p7JiZe2mF9DXvvkfOSgkl+Ztx\/ISNkJIRhQEqCDt9mwzI3jEclAAdWP5DhgFpnDY9JOCeCuLUMbizn4wy9Cohldn0DG+2fGBzpQA8iVXlJoQT2SVYLg5ILXEQdem3skiSE07e\/3GWPSdfbTJiqNLGV5LL8BjiwQb87OgWwkgI67ikV+2864qjzI4KJdLs+UsuweeeIKVv1e2G9HYeV8PqApyBwQ5iraxRYjLBUV+ns3CD7H5b4bPRyBl8f\/kZ5yebG1KRrMQdVn8OdMNoVOQkhcfo2JRGmjXHqN1lOTQ0sk6omhVOLKlngYva64MT3HX0NjJ0bZiLXrHjkN4YkT87maYN+pYHycDNe5LRswReuaYB90kXsC0xOzUqrlu9IHwhUD59eMo\/XeeKbFUhkknd3sjVgCSxB35zBVS6l686Mi4\/ASMOh5icJWC89anE5tyVUdo0akyOHZzpm2OHCgyNDaTw\/myrEfjKbZqe11e5sH+i3FN6pE+j42nIzFOIrHUKSH9MEPrTDL6Juag63XmatWvSYX4uAycgAXYWqlFzSr\/CrSLk5FbxxTIIFQxND0bLR72WxP96vwOKYkPKx3gG69sQfMFZM\/MWCAw9+uBUqZrqPffNqtVBRDKVcoI0Wg3ghRgGd35EEdYipTWglY7I\/RP+fOhRkp7v0xpiqLiHD6J+n0S7y2p8PWUEXuTOdLY7Ow8c2VUNVhUzS9g5YDhZU9fu+RXLa2rUdZZ+JnNYYvr+Ini3xtGQZfGFXQAv\/9EciE8+71X0Liw5j3ltz16hoxkYq0WNKBl00StNVonh5\/U2RJfCbwyR8j7OblZ3+gKfzj+0qhNYCaT3cBhBiS93a48HGVLr3pdnwSZhAnyV5nJMDQDoLr1dheBKyxZBZQPYk1VlCqZnS9Iq+jmXqJNPNsCMh4M\/qIi9KLCZaGgoK3uzKCXhJiksZY2pYdioYBjQh36DcPcUllXEee4lpSqrlpgG7hpEKklYbZfm19k0DOwKKvKXyv9ciROnX\/1ckjbc+fRGNDLyWA2nk8K9iKDz8LpThPN90GmZrexLmn+U2pqMtlqiYuN1hTnzM2izLr8aQ\/7sLvI8WFtlWI19r8zwckrmor8ypIIXHzUrtCEcUtNR34QzEDbBTfFuu6YiSnLZdltLZ5hwQtRH2hTNDcRS+35rL8GWgM0+3zLsYbZNK3422aO53UbSkq+9Aa27VEWbv4gTRkgzox0YgTlgrzLLaZwV7dTxohmTlov2OHfsDGHhOPIE2+HVYgfLdPuS+x10o\/xmPFiRsP\/fnZVCMUxyzmZiw0tGnUIDOd2u9UHzQDh1EIvJ5dq8O0NHZG36ElYkrap9lCVaCgj+0JPTWD33561qqrB12gBm1C9zLtFQKu95Z7cmfSGLyfEY3xaY6YIGASKEBke5ePI5dTuCnXibL9znp6pYTyxjHZH6V3vxE0xbq+VYJgP7t4EdN1heKLCRX+2rrniGHNF6UEq+gWF7eJT9Nr3Zt1PvMvmmNNNicY0y2lw8XXhaUZysG5UsFmknrx9pjpNSLR0kWTh9QyYONqZK0TtsHeNy28JoRg\/Sd69EyUQk016gIri6sg4PYRAYCRIz02hOWv0ma26sWHxW2+R0js\/HuJ41lJGAZcKxbyrd+UWlrv0pBZ8qKVdww7K\/KLW5zVkiughtkU69sFgYSgNi8fgbGIT5WHXxNrKYtU9R1irXEMydWUKIpWg9Y3pfH3DcR+hIRm5Q7PiUf+flUaB82DFrLI9c9ITWnzpB4b5hiMpKgpmnWV6BAnMZNNia4YGZE3MrdPJgA8OhVWxTOgXxG3Sk7j\/HFX1TvHMpjchs8dFBZtvsiINLAumODckaCr5g5xhPzm4Ivg0MkfnmzkjQ56sI9XscOGhB0VuALqld+M1c3RdWqd3aTfUJwk32cOqXuliIp3KSUxVaIYDVYlg07SGeLM4aGf47NCo\/H4vPkZYvSwva3a9x9I2io+Nit4RmRZgnpL1h1T3S+bFkXT2E3vZpVTn0Xa1Nwc8a38vhCxFXQv1rpJj0bf\/2I3RkA3P8EEAlK+8T0WDqWVT3TyvR7cbTY+6b+vvNzolSNaW9OKvNb\/muik1g4EoJvj+WPlgzzcFoxHGa55R4\/voqxMna7cMQXGhHeEltt8ykGj7mtTx6NymBRjL4+ajvC4rNpWkGICjZMrx77RHz0BBfPFcXGeZiBGsHdPW7G8p2ss8DRHFMmesimzuTX2NDMXiGuEY1VFFKfFhByyIfLx5YE0WxeZKkqBHZ2gwrdj+D042r96LngDskHit+wLfbQ4Gspq239DE8le59Y6\/BV0b7hfigKZNU7wWFxrSZxEtaXpmRs8MTA9Zv2ygmIkcFAiM5YIfFm143QiTnfRXZSoNI4+AKrCuaD5fl9iCzePhFt6XdL82xuTcoYerS9YeIp+YQuyPcWUDDCVkzgXxm4KoNq1zneeKqxGVFhqXYFHMRFigzfOdsrZR4kgcQuH9uOV2qJlh3zk6PMwTH6B9UXoFtZ7qNTt3XQpMgjiSjNJ23Cn6T\/QsRHajWYjAB67UOdmZ1xS13gpMa6cGxcq+9NZjbq+j5HsdV9\/pp+frUn2Upb1QLE1Io0z6hB8NOChAhF1ulcxQ8y\/4l1wGy6QHX0QeQd8vRO8T8H5f0wjYeMFF5paCQ3uA0zpeQ4nWVt+PZrJ7n\/iLDggP6xumIMpv7titPXu925ylvuiVYeoTxiGMNdmqqa7zyS\/\/D4kuufJpZuLxpmdj+0OuMGQXu1ZhxNJ44rE06k7PPL33y55ewMNYzgLpFlbOfvqpNrrAmzvOKkk+mf2Fn2OT4MG9FKCeANRmvQN8ipVNB7c+\/QPPPCWjxpxCoLTx3tASqTt9PGq3MdIxrKMh9lceFAqDXU9nBwy5xnL\/NO\/zKW4qemGhBWNz+dF1U4PsxX9\/XntLOsLIYmouidYa1rFI3hoFKFtEpdGobdU1yJtLnECuzEN8CSMqk+Ilqi15SEfaLkDKPcaddJtv1+efZO0yIK+bbQow0Zm1nV\/Pgp9I3MuxebYi72f9CEQ6esuxq8SuI+84\/eDoADlWx4sfLYIBOZI+hImcgfXwnXcCBH5IYd9M6xfkdYUnBUmUx6oGAxy1vjq8ocME2f\/OGPSqp0z6ubO\/aVMqfj5lWFJkhXZ8mJMwsTkxsqSeVLHMxbR7I89IaC4gyFPagmbe5Go4kdf1G\/RYRiPTynlRmGVM3FCajf9swBHUoB88QIRoXpp7dqdG+5E0kKlcNOXUavXcgdOXiJyIC5n566t6kIvmZCnlhIKJBnLtdfpmyrCsiVvAyPwhhXpo\/axB5TFWoBQqaEe1\/RsvzXrF9dCHh6T9rUIMbo0mX+zsTwXhP7\/M4BUo48VefCmbMFNo\/+3tS362G2Kn+xlrfYp9dk+sVejlaUNuo7yxbIpUPUaPJrzCGuemxJOeS6BXXDbWmVb+2S\/8bUzB2BTcPacwVgMOisyt8m+zur+RUS8m93XH1wluWugVtfqKCQ9\/tDPPBPteGpAJNOqR7wu6azybc87dSqtEVTSqbzGhAnYiyFoGDdpAt7MJo9CkHpv25uKUNsb60bhP+PLZm7EgUeIGNyiwmgzRg6TG8Tsao0lYrZRcUot4Oy4k1oVQpJAoR7LcnAswI0mYXwAVftEqVbHFpFrywya3SwbXvKhQ7ZBpslQT5KVd8pN2IXMCzFwkVPDD2AwpUXKJWH4wTT+nif\/Cxpdv9cacESRZ4lmcUjyD1WXYC1mavrj8KQ5WPCzDhDRwemtTIBeV5cbXyB5ivBX+9rNYXUT63YE\/SruWrKkN3OajuoOKtixJERJqq1YSRUoL0AXgAIZN9Nu6CEYcUSUl\/UrdF0JD8RH7oE43ZOn5RCoUFU7\/CM8AJnNQU\/UOw3R0quIsqIu0JYru7g43OlOgPzS3y7\/+zCcSMokItHqKDQ\/dT3SuPWhk4CiL+OZHqRh3VBXZnOy5i7ax4JC9qGDh4xrxN\/yVl0ofMLPQlpi5G1rzeQyjMGcvB6AMlGCATdAj6yxizWzAFuTtbrT6Na1sCKCybXpzIQKtRoITgU9\/p9szt5Cecj4I\/ZaKQjWfBBWCJN4iKKUonRailpO\/N9PE4nZIak1z9xE\/JxsnPSgXdFsIrgau+r9799o8UrhSk+Qe0qdrmWIvFFbOVYe5UlRw92DoVJr6VwGolH\/amSdsNJqHn49t587Vsbda+gqBncDdnnBRLxyTBBs3zkGqLKdgpCq1nfB\/DITewikKay03PonV0L+jwMGaN8ystErMPBM8ytUD8jiGFN4xZobzkQJ6145jknDQYozJX8nSmnW9KxS2qoTKM0Df2lvgL5Pj7KUoWbiIbz0gXU6VmyQg+cUr9zb5YgL\/fUW2ceMXHpHPx7GH7dR8XYN3YGoTBkTxjDSzRPn9n10kSeWoY3YlM8oQcF6PqfoUGStldP8zqgq6knl9rOvzQ2cYqmEpDV\/8\/XNH0aZ+E2PL2UB7HZ8lSmVFMJ+oI3ygUZ82BU3Tbn5hQuP++HaYxil82zMqfJVjvqAv9p\/n5dYVqpe6KXb0+lEh3D4TuaFkmQfithb5Si51988EAL\/zeE+V8cW\/BXLa5Qnaig9raVsTZJLlUtvq59oj2BCDtX2Wl+6WrO+jX5MCPP5m5ecjswj1lcPaiNTItU51yB654F3H8XHv4A1lKD4xjA\/in1puwdX21ortUfT0nv2X3WRhMSfEgEsq4ZDoYj8INRmz6qvdrgJCruLEcF01OnQgcYQqzoUg3JJXe1u4lfwa6ttgvLmO2W0NL5YOPfJs7Y2HQmkmhesAi5vXd2j4U49Sz9wop67e7Uk5kqVjzxU2m8GepNee5+9btFquPN8MokT1XDtvOPUPr1qEndkE8cLpqN+fhzFih+RChQif\/ORB09\/rEbCdEUSmb5yCK+H8sfGtZPlKl9BeJ3vBVuw9YFtsp1Z\/PLNRfYOHLvcJPjCnwqwwMyc4DKKzqF+R3p9Qco7pDL\/3aq2wG5kNcmkl5BFF7f5hWyjcrZWmy1q3Gwbyhzc79gEhbitxRk6hzAZiGXAIz9CDYHn6eZAciiLdMUdsBtjaJ65A8STGQ\/HJ+lQpiJj\/geCPSuVU3OovOpDDCdfrmbMpefSQUKluZXivrdhJ45+29dRSBR9nmxdh9OU51Vwo3SjGQh6ke2mbva4auisHq70q1\/ZthtUcRfjRI6fTkUmRoAbn8F8xLowSRAOoASGTxe8RE4AETGdiRB9Qb2DXKHgwkVqChNFifPQ6It0bJ6fn5lFI0Hm0SNeILxvY8fwWcaMRKgbmPJpjcGaBKvrzAvBHWXQn5rqt55E16RFsusEIEmQg4tfsEWsurRt1ZpjYxKZJ4Z8cvqenPugdYUKk\/WSMRcfWwpKeRDZjbGBVzjoBT6H5f5ndM6Z751Lcpk175NkgoyipemQPvzGl7lu\/5QpeX66tmxagYMI4c1B9Tt9Dq7Q4eGloJ3bzfN6SzuG6InnHaBtsq1yCRU+B6JL7PG9MneYT\/C7AxJW6kaTC6lsLD9lv+xx8la64zjc4\/u6iF4bPTXqywNCtdYc6PiO7jlJgGqTE\/P\/K7rzD9VZVIV10jCREoGgO+O+bH8\/TvmdnrPW06evwXLVN32M52hd+NqOUOsAN5uZIAKqlesd2\/6D9oea+NDVNbRhVvoIzjlbZmg2uVTYTWgn+IaljMQH0kLt9MjQq52ZzHXFadBu0Qn1CneUVhK5W20VvuFciiu93C7K1vYvOtxKXG8AbGKcsn0IN6PrdPW1tZro6l3CpDZ8RP7lB60vStrVFStR1wPl76bhuUpnWu07NZrFlb0GDm\/K3svYzVFXZvwCN108WACl3XhG4ZsrlOZFcH2DRq6OB9p8ca5eV\/lElV4d5VKwY1Gpe3o0dPUtBGk+0+3m8Mze0nzpmKyoovxBUaBtmNQm\/hm+lRSMzpl5IA6nxPEm4jMI6flxNASVee6HrtDwi1BEEfLk5ni7f36GrnnU2i\/Imx3phN+9g3gTKrhzVBVXL349gOp9pVwygmZIwJ4vIWCqj+NBqtU7IklUE8V1HpSE\/nIr8mnoIvM\/dajHIFqE2PTGbiTS1DTD\/Mz8FdTLfU8yeB04ePWCvoWcluPlATe7ZviK5j4ID2UPqahqc0VIqXO8PeI6vaJchJZJCX4EK\/EQLUJLKFRBgb6C7xRlcNGskaedoW+lM4jMGK5IOrs\/IqPJd9h29fXJdu1PkEMtzgaMsaV\/Ltb8rXnov6apzxqBs4lIFtP\/7ldkYmO9A0iVpSIQZYQ\/2eRO9ATN5uToPvo8cWBhek6b5Eq42NtIKPHRWle95LKYMSJ7FuvkGDGhQO1GK7w1C+KyVKQcEwF97Q77hosMRHklgmFDkm2i6CjVhwCQXuQ1rMGz3Ro7OYl+TG5aEl8zvUtJ78\/xA0VQzaA4SMboa\/+dj2Xq\/vyM3nMNJWlO04u4QMuXtq2oKIcqFpBSk\/2fN7GF9G\/xSB\/yzPvgGhUXquaOJKlOj+uecA43ZDH2RPYLEb8azEiqUu9IglN+gGanL0+yrhBxxFaDBUQuRFQoe8df+ibpruPxhFKdX8gi4Ls\/bqJF5KJP2AnJBfxMnZwEjpGBtJXXL+N\/Ar3TsA3Ddhqeh4X2T8HG9rzwjZb3t9gp+4XlCLFE=","iv":"70c94386858fd3e5834b3cd95af5145d","s":"da8afa4e3947cd2a"}