When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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","iv":"2abcfd96ff7f240f8bf8164357a40734","s":"a6a797c7c9b0a245"}