When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock What luxury brands can learn from Hermès about pricing
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock 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