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What luxury brands can learn from Lanvin’s blind boxes

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Image courtesy of Lanvin Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Image courtesy of Lanvin

 

By Lisa Nan