An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No Comments
An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
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wWY4sk6ITa1aCfm8juWLsaVRGX5R146AghrWBRoKQ1x19Ot+QD\/5noG+QcfKqsyD1phraKUv7TFCHJmFGUkP2HByvC40\/ewSnIsWpd\/Jy4EI1CxOwEk+QMjKje7HXTzExQu+U2A3yDe5lzX3OIP4NCv9ftOvo+yIoB4D30krlwHEMrOheKptV1XnKdQWgE5ErrCA6p\/k8S2dtRH8cVVRTSm4EhRx2Y909W7aMcjNlLpY2tMhDnaJ64ODciJ5ASkj4rqRT1dwufpYsUtwh89KhX7oL5TBdf\/\/o9OIx2ZasjP2GNaV7u7gGr2uiXOCm+9FBXK3hD6FFjUFnIGxZ9hUPEnXHyva+bAgTuBzzkz1MBRuZ8oltn+Xkm8ErBDS2Sa8R+9ww4arMxoU7gnmigRv6TzK1kOTy7+1M+E4t8pqOnHvwNbZDSqTptPW9NN\/dzZRpGWX9l7Ui8pm4QXwRPj4tDdyERf5e8ACgkYDgWTtX6++o4g5yzsQ27vFSNGpsiYwH\/FYSkrgkDlq56FkCHRsZd6RkEld69wF9uj4LmY\/Fy6A8GYjfXqfQNSKGKxdlYkiOvOPBISJvQ8iD3W7bgdrizrkcQbz2uka+paMFLUwaBqYKiwpIIhBY+gLhoyOjpS4Oa+lEGylexoQDQg3O8GUFHXLE8Vt4IDk3UqMwBJXxWnIIW3irUhQZRmcLKGetX7jse5M\/bS7Qx6fFMxE6l2xoyUClUxt\/L\/mOeLBA79b4acDYH5Ejm42oDO\/CGi9O8feNio0yuGx23deT6AKEOj\/t\/Yd2j9\/5CfLwNWjXPxr25wpMIgaqfpAD8uLYG6PCKZyh2eqIC6o51JalZwH6ZdmXUAyvYhRxH8YzTPnR7C3FRtnGYb43Tjst\/wVdP\/l+NjB6EChttp+kwPBWeJYdvL6h0NKUYz6ZZMtN7ANyjTal8Yha7gwZUDvvGD9xufK8NC0iBrg88Mg\/aHUj6jtWp1mCIvPxsnKIzw3bx0lfoNglER8HUb3j45WbSR6Mspld956dMYj9egiDz7h9pa7cuvRWOhOZqQ\/v10Btlvp8\/ksjs7o1X+oQcg737zZBt7tjJ3ThTCqPF0YzwSeNDmbKZI9K9LOPlUREOxp3q2UVYQkwesyxi94zCZFDbWSXfZdLuuy1YbXjjZWVNhHMfBfeQd+XfzS1VtC0o8uVr6T99xjOHEiZTphCJQi5UH8ySXWs4B3EudsG2ibEr0n5Rk03PCuhwcXv4KDmYV476duC\/bsDshoVWaVHUsg2n4ZcVh\/tXeNmVNF4xinEC\/DzJf0OdWzGQ0+jaF0+nsW+KJF1lA3QoCrQHXkhVnDJu8L4Sg+ZGDA4xP108zqTCyjNCB5xSoxBwA4Qbb4ABphg5AGjPlZJG63I\/kCL7+1ggQcnDDVNx1ugL5n+nTmEUx7qvHVI+Dkvg2ic66DXaJAZaJYc0caK\/mgTpof2S3ZVKujfz\/4o8bW66iQqbSvLD2B+ACdJnPf5fOV5\/OPaIHV+82T\/MuDZKVoax4pqSkpFWuSzPmD6hJa2LoS+XIixyQTUBRx9E7Ih8Sx3bhj09bp\/1MFl+l4OdlqECmRJ5EKc1uH2\/wGgn8x8B5gFtL1RjrkCLgqpc5nSjoOJUocO8Cl7wJGWA44T8mrCE\/jpmkICo11y8iPwMYzG1Y2zcpUlUtIAtmgrttxrathTilCBZ6fOxDVtt9hquic3BjKmXqgUwzKPFdG+W58zyvpy1TrwAJ\/69IQ6FepdiBxSaDenUNqfTvs8NXCm378A2Dj2tFupUtDERzRGwyjJm9nPw0\/HVbQ9s+9VMwCVPo5p3p9JHUtXTOJrHdkxnLOh02ZBvmSLKOGTZ1B\/RuU3RqkhyHCXuURzx+NDtXBtz0l5ynJoBXdlS9lrx4a\/KbAoBSUVAuHGBNmnzeuJ6pkHiBIu5ApNbfq6F76JCvoetV8HFohKrO35uv9d2uvpW+linNwV\/qPKm0G+RU4uGoORqSGj+ByH6O24ZXtDwELCEZudHbdudlvvVgIp5qym4UGOlPIHjkBnBlgK8\/7y06HMj5eM5uVi4CeB+OuQMWHpmar1k8Amuc8TlN1wbh+egt15cnazS+vcIWflPKOzFiIiWjkTOohKhmc35Ag6yEpiRBSOj1Lr1C2U28shPgvBBukDQXo1gYXUcj9yW8XXWvu3zzJeQykUDx+OLCZGiCBAQ7BDobYVLTwj7XsWfxW6nqWJg3qazct6CdwuNjgpNqr3sduIfTFa\/W8aTFO9hDNkhSE3fo87HfxDl5Keos8EJUJOVyHF0lWa32QWAHc1iZObs9aaM12W868TJKJ8\/k9hmZcMmYjf3QES6\/lDVbsamsHibu8dgdFBXJ2pOZHqrL6DYkD7olHDW8yDW6d0jjGgylHGRd\/gQt6w3k1QFU7Iu38b4lkz1x7+8PyQV+KieIQxsBjudwsQ1ygxPeqGHxgkm9xbMiv\/VaeLuQvnfksgAeZ0ech5PA0\/DNw86jTzZUOcgalcKrXYmmd8Mu\/PgDHbqziK8AbSkPQpb1XAJcc5BpgvJGx1XDTivoOMkD4rjSC0cBRxpkzJfAu\/DhtPrIE2l4a60hF1VWgYhlCRazS8q15ppVoN5t\/Lj2V\/p1JVVjeAKGXCWHwpwZOknXZ5OqZL3CdViB5DoRFv5Fu+HzkIGbwEgUy25hLkqJ1SgPbOoJdgzHKETbsR3\/heTBcQ44v8QupKy10\/cPp0naVXK+BK55YhBRA8niE2pAH49VXyVWkPd5WICVJ7bwVPS1YteF4qI+Arkiv+6K3DBU4JueQswGLpeWe7PHy9H82qu2J1OA7OtOU6h6PzBVNSVEFKotKk5FIBJqv9CXPwSMdp+DLqbZ9RvLxDmA4QrcchWIUsAupRCtNkSdCKnjpIIu7TJrLIGTiBY2YhqONGRh0TnOrch0IUXFRPe\/6ZqdwdD7G6nrhuljSw45VRW2WMlhlHPqHIERG\/V4SSS9rFsk0LgpiJsZO+YuN0iWO0FFnEdNMoh94qqEyaAkkEZPPmNx55QSRaxbveCddo2FoHjMyl2LmIjDErbzZC4W3jgs6+FTAYQT7SJxIVa3aXH\/qtvrCVZvK\/zIXsFFmYR420T2q54Q7nUw9txiJA==","iv":"6544eee7a7bbc846431e8114db5d4d82","s":"eac641212f79b9b4"}