An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No Comments
An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
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","iv":"10271d9d8f878ae374137954faf41901","s":"569b2531ce4e6f0b"}