An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No Comments
An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
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","iv":"a2eddcf84be95f5932211592aaa5bf36","s":"5db91dadc9c0aa22"}