An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily What luxury brands can learn from Taobao boutiques
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No Comments
An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily 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","iv":"9e5ff61994a19731d79874929087b8ee","s":"8fcf86720d7a9d68"}