An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"2b31ae040419cfbea7e9668160cf1c94","s":"7f5a6ca1461bdd28"}