An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily What luxury brands can learn from Taobao boutiques
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No Comments
An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily 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","iv":"5078c42d0f8a6844bc9f9b6125d2f4b0","s":"0f792fed34c94d2d"}