What luxury brands can learn from the beauty industry’s ecommerce boom
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"51ed565d8ce3e57e96b89fb5445c18e5","s":"78524cacc0153fc0"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant