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What luxury brands can learn from the beauty industry’s ecommerce boom
Posted By
a Luxury Daily columnist
On
June 18, 2020 @ 4:00 am
In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail |
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Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant
By
Andrea Silva
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","iv":"62b534e2a6c6465b11493030bb9065dc","s":"adf8dc0dcc93a6af"}