What luxury brands can learn from the beauty industry’s ecommerce boom
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"c3f05ea713a950496ff4a7284616e9a7","s":"f1efe6ab2e2dc895"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant