What luxury brands can learn from the beauty industry’s ecommerce boom
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"056c4a59dd4e6709826edf3bf39a135e","s":"bfcd26f942ad2d3c"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant