What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"8aa1a5a9c09507d64215844a83337832","s":"c6505567b3160c45"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant