What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"2134590ff73f7e788c6d93af12e71f81","s":"3f05d6ee5c89ac8e"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant