What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"1314e1e0e4bb19f10a38afdc649aeeb6","s":"7bbebb0a2d3b1dc4"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant