What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"c1dd50cd1c4314d032fd3b1433c460ad","s":"7bf8cb267e7036e6"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant