What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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iqecjG1hquk4IDDvmfhcW0voL8H4Qsxb334Vgzh7YmQB6VnVd2Joa1um+feW1kIkYlrw\/cJB8bIiQTrztSEHj51lxUnLt4kskCu+Z8\/ESk2AvvzzxTFfFnj8tEo16mYSSriL51\/5uVSLSh0IHHKCfUyva3wf7AL6u+v0Z7wGHOp\/ff6Ks9ChsgRn1dPb4nlzx0+3Xy2zA8S7rj3q6258KSQpyTFAEyoU0KZcsCJnJqPNeSUY\/mkbDZ5RSkBkKwvHNgJFbvLQa9VCKYs6k65rP64IthsSVxY\/YYxfFfKXsWCTJgnRD0t8+O2CZBVCR9IMp+zdeh05LO2tWuQ05aTRT7YoevU65rIYuDcWobhmTBJTVZdGVNq\/kxlnindt4ccoN+Mj5BMJ8jqJtgsolciQpFdxFd2ptUAsiOiBQfIDhs\/n66UIplmkCk4nxPAKlWgD+8YzwovOOtE7Rd0CMN7kDQFXfciaQRdNQKR3cyTy+61j4bF9UGTNyGH8U7w+FYRSqy2SUlKfNv\/nYxXvbY3bX6sGfqiS3APQFwv0WlKUqRrjmRvCcuCptNNYngzWYoqkPQNhOJiuPvsi8tlFCv7wO6MANIjIvPqC81dBfg17QSN2AK4KH3iyRDNRe887xVTY5LzHYohSnE7flw9ck9qSrEs90cuTb0kWrXD6CeSggFVvEFNa34uAkgCdEf9WsCbBWKhhTkccKXsvBYecZ09NcebQnQAMTmkwxWo0LIU0PHqzay\/GHzKcnntbc2hecvMI0FPGkenhV2bUl962gs2b1vN8I3jHHyZmk9a9SAWrZBUsUHJ8eHXOq\/z5hIKa7+kfp7mFXd3Q8U4qGGph83MaKhVzljPaxYKgYT6cxLz0v\/Lq1LZcEitol4fYl1XfeUW3wrvZ8g6SP79eyh+C0EulujGrDaoPGO3FgQ\/uSPckbEoAt9fqQi68\/mU24ilHIbt+uo9JNnJXhfG\/hiJtP9h\/rqzcNzzleSizn2Qtre9Iyr1Wc3i99LH3ukIFHIZrhdX2\/j\/jWIsvqt1anb14DBZqejS3iSNSWVBra1D1zsyZ3TBeexVnU15trZ5tQsgksuFP\/jY9LPhgqDzmqGWO\/DjJjDZUVVE8C0fufD2OMpkGMxLvCMSaCK9h+Q0ChL0RRkLDaR5KIH6D3U3mPsq\/M\/P5TAoOQMUOz6HPTdGs2OWuVN5Qds3GnGBTdy3eVcfiVoLDlLH807HnQ\/rBIyoQr2\/+6CAnYpUvgA4xD9Hj32et65FjQRkY57GBDaIdlNzgE\/6p42G1dwMeQC4KEcQgyR9WiFAybiEOnOyXDZyX317dfmyiB25qMmvyIdyu4RzmnBlUxb2lF3eUJNg5Bu6cucO82Pf2d9e8PbNKKz0I1wl2oM\/ZRRJRUuAdoFdZLYMJEs+7Z\/YZIsSMf0lvvix\/qm1CFHFLpChmKLbVBHT7IWq\/ZBDK1G1sGVp+22ciucgMTjqsej+KDETsa2pZJ9RlEYQR704ihT1eWA+YwHKfn2YVdjrVR1G0pZCdUBAXMxGkNxf9K8fYOOA51+SH2VrAK1\/\/fm4dnwwJh2KTZOlm7DzzNcfhSBRGuZdujnIhZrJkOzTZBehoij3nUg5WGwGxB4TauVdWeNPL0h1DdnP65YYhHszDNl0TLwA9JLSSIEh+hgwxrKLzQ7+r6w2paa1e9xv8PUddpc6k8TxrjOJvoWHfVVHWURO3smDpGr+Suit3tJcfM9l3YJYIlVk+pCCFVOFYPcblbyUNOc2\/NRZXWyOQ9Ojz+vYGGQW0fzFV\/0WE7Y6TZG6CAJe58Y6QP5LlPRpIaZolwBfpYTxj\/Vh9p7a7xqj+kXCdo0gHTpkgtMOupyn7StGceQMiMTnDXWo9S19f8MGfMEN85BGC9Yx8zdj9Ly+XOXBwIS0V1mBSq+VKBmU91fv14iKES2ilxAZSQRxlsXMwJ2ToNtjalTJCf+cwYoKOkSbvp6+mWSWXYUxJ0z\/riEsRNueFBf4CTV1wBe4tQEkOGDApkCeYLooAed9WVj2WNCvGMFz5ntBrtpBklyuO0AOaHT2AVMruhQsCJa1AqotAyQGm8HXe2Ioxdw8+fEC3F9djTHq\/jsM+zSd2iVY8j0enT+kaQvlrNgjrlAqQEAXL7zMaUGotj+He9LSAg0gn369rsJC5jCc8qSZimzHWN\/zmVXFs1GKCHrP9muURF\/KvZWsg7GubFtFRvLQCL2GynZEYWe\/UpsLmlJVjpTRWsWAvSEkpnFo4BtQ7VEhthBfC\/HFr6TApXnEdxd7n2Kdiyyyvx09y3jPvzqX8lZdPWfddORYNglcXtjesbVjjbrwTFI9P\/LdXhrnPHjbyHAJD6OmgikFJr+jCcq2z4MAMz5lpurbW4bpK3ckX+P4+YBr\/GcH8LTcJykKVNE+8+M9X\/uBIkho6z+\/KuGVnTYqIxCdJwhEhTFayi9uusQTgYB2LD7WzCE+f5Xm+NQF6EBLBlN4+UaEKiX77H\/GkUQovlfHltIVAJLPTabs3MlmzyhbISGeUab1UWtKgWU1vzUw2f3sMFv4KsasgsBflQ\/PwJv+1bO8QTs6nfbBZ08AHu9BILfHZ4xO\/vYRKGqJi5axqMEQ\/U66Z1rvhnQkl\/rJU1r2\/AzPd8WKVN5nE6UrC0P9q+dIlkgd5csDAC6+BrOqCkmgB\/\/Zt63pkhLYesJjpPqlGtqMfV6cqZBxeuLldWaz9efM6PmdTxbq+A53q6ubtPG\/JEMgY\/aqAzVryt5gJuzBC\/JXvkCBAkiQHcC9KdqadLaZERUUt9DzZx97DxYFETga3HvqzS9FBfSdV6PXAmTBSZgdOnuBCiHgjn0rNKPkGF3Dz0y5y\/wLmgIFZB80E70Er5BvALlFQvzh2R8gvxOposYZBdg6mBA\/bnXd8UszdLiimDYzo\/Q9exHYKCzh0UZO5Yy2nR7xk+v3dIcmLOCm\/3MQWZsYA1Zs7D9PCh\/+IwfvakGNGO5ZKXcT\/1f8ZJJy4KVoA1N02cf50GZiOn\/azj\/JDDtEf2P+sXX171ocpcaUbFm3r6jqG9++3pKOk\/ZTgRxkScRPWrxxlkrinhWfOnT7a44Y96+5SprWEIC9pSr8P2FjQ3LnQ7Gru4lKotylB+k7ALm5qat+pViunOraGZglCfGd1JJ4xVmdn8H6jd+RqKEzDTaM72fJZmEJtPz\/ajpt\/Y+2pSnwfqYSA4Q+7l8yjlywkw+DBpTpGHetg0KdtntI2wdWQvFTSgumJ3qxjXXGA\/mKio\/8F4ysYI7zCMDeOz2fCiP0lSJH6QoWEYd8E6OP7cPHbxvo+hP1SaKoI7pIos4TmDqElxQ+s\/t022oaMua6G6TCMCFS3X6w9erC2vQbKuK7tpUQTsTPnuQvuU93aYaAaT9ChVLS78PaS6NOQM0hwHwJ9nfNa5ApgfwxZIyCcm\/YFZ8IEoRc09VwqtB1Pivt92TH+SFKaByMhbOMy64uWOoTLCIrzVnlF8zY0oUMBQpubcuhKBC0yQIdnCHerlS5ceeUDbxbdNrDNKg6ToTlFg68kWFW3SUnn0CjJO1Pxh1pjwOetalf6ub3wAhXEYvF8cBTPEw1JaoyXNUBOm2jW6tN9qZle+LYNpp4RaLhcrJSz1x\/fwdfueOCM+\/FN8k27ZEMWKWrLEzdIgfXyGx8\/hv9ZIcQDfOpioWOJWBlLUHuiAZKzELI0oHB5xvwyjxbidtv8eC4vR+5oPLATw5VOCEdSfYwKfJnAZ1zdn+xlLg0mYWIc90sJ28aaFFLsn4AoUhYg\/nKAHyVauIYhip+GADAH35FWNQXa0ZbVNDXetlaq\/8\/ZcR0gMlPju5uG6XzB50quvpRo\/4JQYCsQGT\/MGH+1uYvbR6c1sD1lrsr6\/OkVVzkEPJ40kaM8Y98QsqMY5Zm\/x3cIfnpLR5NdDP0jUTkaHDQs5Qq5jU91fCu939he9DskRDQ\/LD+7qNlE9fR0L7uTOTLrmsh8A1HFb3KsqUq7q7Zk5REqfsvjyiKTHza1lA+Wf7xSndxCNaJU6mkhpej+u6dJ1Mvolt+Vvp0WE2L5TH\/Hea6tJ8RlLBCsO\/l8BmHO8AkooF5N5h\/4Xo9lPAxu1oii4FASkDIbiPuMxaqU+0PXbEdhJn0TMdezHL6RZ0qYT3nhkejpCXiT0Lae4rHBTP6LAe59YGjYhIkGcJlVjDK+pLdkLBn2P0xhcleVwLBr+x2u5IeDglwwlqLDcH+54ZfWvjxdbIk6+BdCS6oDv3HU4DsBJXVEo++\/zaSeW7EwCJRzWB+iK117vKwPyeT\/QOrBtYguy5yKyNKlmzBd92SN\/TBfeofNFnxjhaTKAFYBOs34ApZ3Pv3YV4ScV5P05639NvFXTorNGfsd6xz55hbG7OkBXzDlERjzH29dk+jEs4W9TMTuxmQoZdw3KAK7Yj50BzxPbJ\/3G08J2GKmroB4bKfl37FHP1U4LmmxaqZZslHUEuxpN0bpeVYUDWYlFzx+ctPxXwqOmteCvhgsCjQqfBDyjsgr12uQHtv5ueICgCB3rhiMJeAUIXMsF6yQfUz\/yuIengxg\/IZkYWoSlDLz7l2xpYq5NhNknrxIETMTKxrv\/xnWz1t14S3zIIn72n1zj+yZQ6rjAM67J2xy+jQB+MG\/rTSKIoJJBuIEC5qo6jrR9jaFXZ2kYRAMoC+qjsIl97cDtkqDda5C7INmm1ww980arS4VtJEXh3tFNfOVhS3LOkYqMqtDHjBPyXJ2xr4gNrwAmis8dPJswVvCd5GLIb4bo0pn6p\/O56tgqtQmtwlyurp+JoHh2PPrmRPXJ\/jQ\/5JTsuPY9RNW\/2tsqmlE92KqVSL6eEgUa5bQp2dSp8Drt1z3IWVBrf8jl\/sKemC1GfCvzUvkReVvpnBh9duHOxGK8ygjOE4EkTvijxMuKXCHP+Jxogczic80R16fVgPII1rlHquwD39mWYMp+Kr5qA38fP2DQ1P1MdS88wOuuHlRQulMa0MPtr1uR7olZt8uHRQbR6ACAryrIOsDETj1cf4VUhL4GoSulYLNadW+9lAs6\/7hzxO7QWNg9LAZrtSJWrmGLSfenyYE\/xJjG3eTujdrgCEaKbGih7yH\/fHHixw==","iv":"3fb8289c60c28c592dd8fd87eee0bcd3","s":"265466495ffa86b0"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant