What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"b4d3e62951c291b13f246fa25efd130d","s":"d8751a16e46bba5f"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant