What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"ad2f9b204715e1543962cba4c2358160","s":"0dbb3d69ecb3ae7d"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant