What luxury brands can learn from the beauty industry’s ecommerce boom
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"1538e5379b257cb48409812f6ae39a02","s":"fb1746da63fbab3e"}
Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant