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What luxury brands need to know to succeed in the new metaverse

The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga

 

By Daniel Langer

When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.